COB 300D exam 2
convenience products - correct answer ✔✔frequently purchased, inexpensive, and readily available
shopping products - correct answer ✔✔people spend additional time making comparisons
specialty products - correct answer ✔✔seek it out to the exclusion of all others
unsought products - correct answer ✔✔products purchased to solve a sudden problem, in which the
products are ones that customers are unaware of and that people don't necessarily think of buying
installation products - correct answer ✔✔facilities and nonportable major equipment
accessory equipment - correct answer ✔✔does not become a part of the final product but is used in the
production process or office activities
raw materials - correct answer ✔✔becomes a part of the final product but cannot be seen in it
component part - correct answer ✔✔part of the final product that you can pick out and see
process materials - correct answer ✔✔used in the production process of other products and cannot be
identified in the final product
MRO supplies - correct answer ✔✔maintenance, repair, and operating items that are used in operations
and help facilitate production
when do industry profits peak? - correct answer ✔✔at the growth stage
when do industry sales peak? - correct answer ✔✔at the maturity stage
, steps in the product adoption process - correct answer ✔✔awareness, interest, evaluation, trial,
adoption
what happens in the awareness stage of the product adoption process? - correct answer ✔✔the buyer
becomes aware of the product
what happens in the interest stage of the product adoption process? - correct answer ✔✔the buyer
seeks out information and is receptive to learning about the product
what happens in the evaluation stage of the product adoption process? - correct answer ✔✔the buyer
weighs the pros and cons against the competition
what happens in the trial stage of the product adoption process? - correct answer ✔✔the buyer
examines or tries the product to see if it meets their needs
what happens in the adoption stage of the product adoption process? - correct answer ✔✔the buyer
purchases the product and is expected to use it again
the beginning of the product adoption curve - correct answer ✔✔innovators and early adopters
the middle of the product adoption curve - correct answer ✔✔early and late majority
the end of the product adoption curve - correct answer ✔✔laggards
risks of buying a brand new product - correct answer ✔✔could have defects, might not be compatible
with existing products, not much support, might not make it to mass market
packaging - correct answer ✔✔development of a container to hold a product and conveys vital
information about the product
convenience products - correct answer ✔✔frequently purchased, inexpensive, and readily available
shopping products - correct answer ✔✔people spend additional time making comparisons
specialty products - correct answer ✔✔seek it out to the exclusion of all others
unsought products - correct answer ✔✔products purchased to solve a sudden problem, in which the
products are ones that customers are unaware of and that people don't necessarily think of buying
installation products - correct answer ✔✔facilities and nonportable major equipment
accessory equipment - correct answer ✔✔does not become a part of the final product but is used in the
production process or office activities
raw materials - correct answer ✔✔becomes a part of the final product but cannot be seen in it
component part - correct answer ✔✔part of the final product that you can pick out and see
process materials - correct answer ✔✔used in the production process of other products and cannot be
identified in the final product
MRO supplies - correct answer ✔✔maintenance, repair, and operating items that are used in operations
and help facilitate production
when do industry profits peak? - correct answer ✔✔at the growth stage
when do industry sales peak? - correct answer ✔✔at the maturity stage
, steps in the product adoption process - correct answer ✔✔awareness, interest, evaluation, trial,
adoption
what happens in the awareness stage of the product adoption process? - correct answer ✔✔the buyer
becomes aware of the product
what happens in the interest stage of the product adoption process? - correct answer ✔✔the buyer
seeks out information and is receptive to learning about the product
what happens in the evaluation stage of the product adoption process? - correct answer ✔✔the buyer
weighs the pros and cons against the competition
what happens in the trial stage of the product adoption process? - correct answer ✔✔the buyer
examines or tries the product to see if it meets their needs
what happens in the adoption stage of the product adoption process? - correct answer ✔✔the buyer
purchases the product and is expected to use it again
the beginning of the product adoption curve - correct answer ✔✔innovators and early adopters
the middle of the product adoption curve - correct answer ✔✔early and late majority
the end of the product adoption curve - correct answer ✔✔laggards
risks of buying a brand new product - correct answer ✔✔could have defects, might not be compatible
with existing products, not much support, might not make it to mass market
packaging - correct answer ✔✔development of a container to hold a product and conveys vital
information about the product
