COB 300D Exam 1
Relationship marketing, - correct answer ✔✔establishing long-term, mutually satisfying buyer-seller
relationships
customer value - correct answer ✔✔the difference between the benefits a customer sees from a market
offering and the costs of obtaining those benefits
needs and wants - correct answer ✔✔Needs are the basic necessities of life eg food, clothing and
shelter. Wants are the unlimited additional things people desire.
satisfying needs/ determining the right value - correct answer ✔✔look at the tier list
1. Self-Actualization
2. Estemm Needs
3. Social Needs
4. Safety Needs
5. Physiological Needs
Elements of the marketing mix - correct answer ✔✔Product, Price, Place, Promotion
Evolution of Marketing - correct answer ✔✔Production Era
Selling Era
Marketing Era
Relationship Era
experiential marketing - correct answer ✔✔Allows customers to engage and interact with offerings in
sensory ways in order to create emotional bonds between consumers and marketing offerings
Relationship marketing, - correct answer ✔✔establishing long-term, mutually satisfying buyer-seller
relationships
customer value - correct answer ✔✔the difference between the benefits a customer sees from a market
offering and the costs of obtaining those benefits
needs and wants - correct answer ✔✔Needs are the basic necessities of life eg food, clothing and
shelter. Wants are the unlimited additional things people desire.
satisfying needs/ determining the right value - correct answer ✔✔look at the tier list
1. Self-Actualization
2. Estemm Needs
3. Social Needs
4. Safety Needs
5. Physiological Needs
Elements of the marketing mix - correct answer ✔✔Product, Price, Place, Promotion
Evolution of Marketing - correct answer ✔✔Production Era
Selling Era
Marketing Era
Relationship Era
experiential marketing - correct answer ✔✔Allows customers to engage and interact with offerings in
sensory ways in order to create emotional bonds between consumers and marketing offerings
