COB 300D - Marketing - Exam 2
Logistics management - correct answer ✔✔transportation of products
Supply chain management - correct answer ✔✔Dell: Responsive supply chain
Walmart: An effective supply chain
Marketing channel is between... - correct answer ✔✔producer and consumer
Supplier network is between... - correct answer ✔✔suppliers and producers
Common steps in a marketing channel - correct answer ✔✔Producer → Agent → Wholesaler → Retailer
→ Consumer
Schwan Food marketing channel - correct answer ✔✔Producer → Consumer
General Motors marketing channel - correct answer ✔✔Producer → Retailer → Consumer
Mars Candy Bars marketing channel - correct answer ✔✔Producer → Wholesaler → Retailer →
Consumer
Mansar Products marketing channel - correct answer ✔✔Producer → Agent → Wholesaler → Retailer →
Consumer
IBM business marketing channel - correct answer ✔✔Producer → Industrial user
Caterpillar business marketing channel - correct answer ✔✔Producer → Industrial distributor →
Industrial user
, Stake Fastener Company business marketing channel - correct answer ✔✔Producer → Agent →
Industrial user
Harkman Electric business marketing channel - correct answer ✔✔Producer → Agent → Industrial
distributor → Industrial user
Middleman - correct answer ✔✔any intermediary between manufacturer and end-user markets
Agent or broker - correct answer ✔✔any intermediary with legal authority to act on behalf of the
manufacturer
Wholesaler - correct answer ✔✔an intermediary who sells to other intermediaries, usually to retailers
(usually applies to consumer markets)
Retailer - correct answer ✔✔an intermediary who sells to consumers
Distributor - correct answer ✔✔used to describe intermediaries who perform a variety of distribution
functions
Job examples of a distributor - correct answer ✔✔selling, maintaining inventories, extending credit
Dealer - correct answer ✔✔a more imprecise term than distributor that can mean the same as
distributor, retailer, wholesaler, and so forth
Transactional function - correct answer ✔✔buying, selling, and risk taking
Logistical function - correct answer ✔✔assorting, storing, sorting, transporting
Facilitating function - correct answer ✔✔financing, grading, marketing info and research
Intensive market coverage (distribution) - correct answer ✔✔saturate the market
Logistics management - correct answer ✔✔transportation of products
Supply chain management - correct answer ✔✔Dell: Responsive supply chain
Walmart: An effective supply chain
Marketing channel is between... - correct answer ✔✔producer and consumer
Supplier network is between... - correct answer ✔✔suppliers and producers
Common steps in a marketing channel - correct answer ✔✔Producer → Agent → Wholesaler → Retailer
→ Consumer
Schwan Food marketing channel - correct answer ✔✔Producer → Consumer
General Motors marketing channel - correct answer ✔✔Producer → Retailer → Consumer
Mars Candy Bars marketing channel - correct answer ✔✔Producer → Wholesaler → Retailer →
Consumer
Mansar Products marketing channel - correct answer ✔✔Producer → Agent → Wholesaler → Retailer →
Consumer
IBM business marketing channel - correct answer ✔✔Producer → Industrial user
Caterpillar business marketing channel - correct answer ✔✔Producer → Industrial distributor →
Industrial user
, Stake Fastener Company business marketing channel - correct answer ✔✔Producer → Agent →
Industrial user
Harkman Electric business marketing channel - correct answer ✔✔Producer → Agent → Industrial
distributor → Industrial user
Middleman - correct answer ✔✔any intermediary between manufacturer and end-user markets
Agent or broker - correct answer ✔✔any intermediary with legal authority to act on behalf of the
manufacturer
Wholesaler - correct answer ✔✔an intermediary who sells to other intermediaries, usually to retailers
(usually applies to consumer markets)
Retailer - correct answer ✔✔an intermediary who sells to consumers
Distributor - correct answer ✔✔used to describe intermediaries who perform a variety of distribution
functions
Job examples of a distributor - correct answer ✔✔selling, maintaining inventories, extending credit
Dealer - correct answer ✔✔a more imprecise term than distributor that can mean the same as
distributor, retailer, wholesaler, and so forth
Transactional function - correct answer ✔✔buying, selling, and risk taking
Logistical function - correct answer ✔✔assorting, storing, sorting, transporting
Facilitating function - correct answer ✔✔financing, grading, marketing info and research
Intensive market coverage (distribution) - correct answer ✔✔saturate the market
