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Solution Manual for Exploring Strategy Text And Cases 12th Edition Gerry Johnson, Richard Whittington

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Solution Manual for Exploring Strategy Text And Cases 12th Edition Gerry Johnson, Richard Whittington

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Solution Manual for Exploring Strategy Text And Cases
12th Edition Gerry Johnson, Richard Whittington

What factors are acting to intensify/weaken rivalry in the performance-based yoga
and fitness apparel industry? - ANSWER:Select "yes" for those statements below that
are accurate and choose "no" for those that are not.

The rivalry among designers and marketers of performance-based yoga and fitness
apparel is a moderate to strong competitive force. - ANSWER:Yes

Rivalry is centered on three main factors that include product quality, styling,
comfort, and performance features; product line breadth; and brand image and
reputation. - ANSWER:Yes

The rivalry among designers and marketers of performance-based yoga and fitness
apparel is a moderate to weak competitive force. - ANSWER:No

Rivalry-related competitive pressures are being intensified by the efforts of rivals to
expand their product lines and offer wider apparel selections. - ANSWER:Yes

Rivalry-related competitive pressures are being intensified by the active efforts on
the part of the designers/marketers of performance-based yoga and fitness apparel
to build and strengthen the appeal of their product offerings via lower prices. -
ANSWER:Yes

Rivalry is intensified by the differentiation that exists from one brand of
performance-based yoga and fitness apparel to another (as concerns product
selection, brand image, quality, design, and styling)—such differentiation creates
buyer preferences for the features of certain brands. - ANSWER:No

Growing demand for performance-based yoga and fitness apparel acts to weaken
the rivalry among rival designers/marketers because there is enough new demand to
enable each rival to grow sales/market share without having to steal customers
away from rival brands. - ANSWER:Yes

It is fair to say that the competitive pressures associated with rivalry among the
designers/marketers of performance-based yoga and fitness apparel are weak to
moderate. - ANSWER:No

Rivalry is centered on two main factors that include product quality, styling, comfort,
and performance features; and product line breadth. - ANSWER:No

, What factors are acting to intensify/weaken the threat of new entrants into the
performance-based yoga and fitness apparel industry? - ANSWER:Select "yes" for
those statements below that are accurate and choose "no" for those that are not.

The threat of new entrants is intensified by the fast rate of growth in buyer demand
for performance-based yoga and fitness apparel. - ANSWER:Yes

The threat of new entrants is intensified by existing industry members who are
actively striving to expand their market reach by broadening their product offerings.
- ANSWER:Yes

The threat of new entrants is weakened by the small pool of apparel
designers/marketers who will likely begin adding performance-based yoga and
fitness apparel to their product offering. - ANSWER:No

The threat of new entrants is weakened by the small pool of apparel
designers/marketers who are entering geographic localities/areas where lululemon
does not have a presence. - ANSWER:No

The threat of new entrants is weakened by the degree of product differentiation and
brand name awareness enjoyed by Under Armour, Nike, adidas, and lululemon. -
ANSWER:Yes

Brand new designers/marketers of performance-based yoga and fitness apparel face
high barriers in building a retail distribution network and securing attractive retail
display space for their product offerings to consumers. - ANSWER:Yes

It is fair to say that the competitive pressures associated with the threat of additional
entry into the marketplace for performance-based yoga and fitness apparel is
relatively strong in the case of brand new competitors. - ANSWER:No

It is fair to say that the competitive pressures associated with the threat of additional
entry into the marketplace for performance-based yoga and fitness apparel is
relatively strong in the case of existing competitors. - ANSWER:Yes

The threat of new entrants is intensified by the slow rate of growth in buyer demand
for performance-based yoga and fitness apparel. - ANSWER:No

What factors are acting to intensify/weaken the competitive pressures associated
with substitutes in performance-based yoga and fitness apparel industry? -
ANSWER:Select "yes" for those statements below that are accurate and choose "no"
for those that are not.

Factors that intensify the competitive pressures from substitutes include the
widespread availability of yoga and fitness apparel products that are not
performance products. - ANSWER:Yes
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