Instructor’s
Exploring StrategyTex k k
t and Cases k k
Twelfth edition k
Richard Whittington k k
Patrick Regnér Du k k
ncan Angwin Gerr
k k
y Johnson Kevan S
k k k
choles
WithkthekassistancekofkClivekKerridgekandkJasonkEvans
For further instructor material
k k k k
please visit: k
go.pearson.com/uk/he/resources
ISBN:k978-1-292-28249-7
k Pearson Education Limited 2020
k k k
Lecturerskadoptingkthekmainktextkarekpermittedktokdownloadkandkphotocopykthekmanualkaskrequired.
,PEARSONkEDUCATIONkLIMITED
KAOkTwok
KAOkPark
HarlowkCM17k9SRk
UnitedkKingdom
Tel:k+44k(0)1279k623623
Web:k www.pearson-books.com
Thiskeditionkpublishedk2020
©kPearsonkEducationkLimitedk2020
ThekrightskofkRichardkWhittington,kPatrickkRegnér,kDuncankAngwin,kGerrykJohnsonkandkKevankScho
lesktokbekidentifiedkaskauthorskofkthiskworkkhavekbeenkassertedkbykthemkinkaccordancekwithkthekCopyri
ght,kDesignskandkPatentskActk1988.
ISBNk978-1-292-28249-7
Allkrightskreserved.kPermissionkiskherebykgivenkforkthekmaterialkinkthiskpublicationktokbekreprodu
cedkforkOHPktransparencieskandkstudentkhandouts,kwithoutkexpresskpermissionkofkthekPublishers,
kfor keducational kpurposes konly. kInkallkother kcases, knokpartkofkthiskpublication kmaykbekreproduced, k
storedkinkakretrievalksystem,korktransmittedkinkanykformkorkbykanykkmeans,kelectronic,kmechanical,
kphotocopying, krecording, kor kotherwise kwithoutkeitherkthekprior kwritten kpermission kof kthekPublish
erskorkaklicencekpermittingkrestrictedkcopyingkinkthekUnitedkKingdomkissuedkbykthekCopyrightkLi
censingkAgencykLtd.,kBarnard’skInn,k86kFetterkLane,kLondonkEC4Ak1EN.kThiskbookkmayknotkbek
lent,kresold,khiredkoutkorkotherwisekdisposedkofkbykwaykofktradekinkanykformkofkbindingkorkcoverko
therkthankthatkinkwhichkitkiskpublished,kwithoutkthekpriorkconsentkofkthekPublishers.
Pleaseknotekthat,kunlesskthekmaterialkiskspecificallykcitedkwithkaksource,kanykcompanyknameskused
kwithinkthis kInstructor’s kManualkhave kbeenkcreatedkbykthekauthors kandkarekintended ktokbekfictitiou
s.
PearsonkEducationkisknotkresponsiblekforkthekcontentkofkthird-partykinternetksites.
ThekFinancialkTimes.kWithkakworldwideknetworkkofkhighlykrespectedkjournalists,kThekFinancialkT
imeskprovideskglobalkbusinessknews,kinsightfulkopinionkandkexpertkanalysiskofkbusiness,kfinanceka
ndkpolitics.kWithkoverk500kjournalistskreportingkfromk50kcountrieskworldwide,kourkin-
depthkcoveragekofkinternationalknewskiskobjectivelykreportedkandkanalysedkfromkankindependent,k
globalkperspective.kTokfindkoutkmore,kvisitkwww.ft.com/pearsonoffer.
2
©kPearsonkEducationkLimited
, Contents
Chapterk1 Introducingkstrategy 23
PartkI THEkSTRATEGICkPOSITION 31
Chapterk2 Macro-environmentkanalysis 32
Chapterk3 Industrykandksectorkanalysis 41
Chapterk4 Resourceskandkcapabilitieskanalysis 56
Chapterk5 Stakeholderskandkgovernance 71
Chapterk6 Historykandkculture 80
PartkII STRATEGICkCHOICES 92
Chapterk7 Businesskstrategykandkmodels 93
Chapterk8 Corporatekstrategy 105
Chapterk9 Internationalkstrategy 125
Chapterk10 Entrepreneurshipkandkinnovation 136
Chapterk11 Mergers,kacquisitionskandkalliances 145
PartkIII STRATEGYkINkACTION 156
Chapterk12 Evaluatingkstrategies 157
Chapterk13 Strategykdevelopmentkprocesses 170
Chapterk14 Organisingkandkstrategy 183
Chapterk15 Leadershipkandkstrategickchange 190
Chapterk16 Thekpracticekofkstrategy 198
CasekTeachingkNotes
Glastonbury:kfromkhippykweekendktokinternationalkfestival 209
Thekglobalkpharmaceuticalkindustry:kharnessingkthek whirlwind 214
SiemenskA:kexploringkthekfuture 220
Relocation,kRelocation,kRelocation:kevolvingkstrategiesktokdealkwithkshiftingkshopping
patternskatkVisionkExpress 225
RicohkCanadakInc. 241
H&Mkinkfastkfashion:kcontinuedksuccess? 250
ThekFormulak1kConstructors 261
‘AccessktokHealthcare’:kintegratingkakCSRkprogrammekinkColoplast 268
Manchesterk Unitedk FC:k strugglingk tok competek withk Europe’skelitekclubs 275
Adnamsk–kAkLocalkCompany 299
3
©kPearsonkEducationkLimited
, ‘Darektokknow’:kThekintegrationkofkUniversitékParis-DauphinekwithkPariskSciencesket
Lettresk(PSL)kUniversity 308
Ryanair:ktheklowkfareskairline k–knewkdirections? 313
Multi-sidedkplatformkcompetitionkinkthekvideokgamekindustry 343
Megabrew:k creatingk ank undisputedk globalkbrewingk champion? 347
AirAsiakandkthekTunekGroup:kdiversifyingkacrosskindustries 356
Severstal:kakjourneykfromkgrowthktokconsolidationkwithinktheksteelkindustry 362
IndiankPremierkLeague:kglitz,kglamourkandkglobalisation 370
Handelsbankenk–kbankingkdonekdifferently 374
Caitec:kAkChinesekBusinesskinkAfrica 378
GoingkforkakRide:kEntrepreneurialkJourneyskinkthekon-demandktransportationksector 386
LeadershipkatkApplekInc 392
HaskTevakbeenksaved?kRespondingktokchallengeskandkproblemskinkgenerickpharmaceuticals 400
ManagingkM&A:kElekta’skacquistionkofkNeuromag 403
CRHkplc:kOptimisingkvaluekthroughkcorporatekstrategy 409
Counterstrategy:kresistingkthekMexicanknarco-traffickingkbusiness 417
OakkTreekInn:kGrowthkchallengeskfacingkakfamily-runktourismkbusiness 427
StrategickplanningkatkKingkFaisalkHospitalkandkResearchkCentrekSaudikArabia 435
Mormork Magda’sk icek creamk –k cank youk bek hotk ink akcoolk market? 445
Emmaus:kthekfounderkaskakresource? 450
SiemenskB:k‘makingkrealkwhatkmatters’ 459
CultivatingkakrichkharvestkatkOrchard 468
StrategykWorkkinkDörrkochkPortbolagetk–kHowkopenkcankyoukbe? 473
InkthekboardroomkatkHomeCo 480
4
©kPearsonkEducationkLimited
Exploring StrategyTex k k
t and Cases k k
Twelfth edition k
Richard Whittington k k
Patrick Regnér Du k k
ncan Angwin Gerr
k k
y Johnson Kevan S
k k k
choles
WithkthekassistancekofkClivekKerridgekandkJasonkEvans
For further instructor material
k k k k
please visit: k
go.pearson.com/uk/he/resources
ISBN:k978-1-292-28249-7
k Pearson Education Limited 2020
k k k
Lecturerskadoptingkthekmainktextkarekpermittedktokdownloadkandkphotocopykthekmanualkaskrequired.
,PEARSONkEDUCATIONkLIMITED
KAOkTwok
KAOkPark
HarlowkCM17k9SRk
UnitedkKingdom
Tel:k+44k(0)1279k623623
Web:k www.pearson-books.com
Thiskeditionkpublishedk2020
©kPearsonkEducationkLimitedk2020
ThekrightskofkRichardkWhittington,kPatrickkRegnér,kDuncankAngwin,kGerrykJohnsonkandkKevankScho
lesktokbekidentifiedkaskauthorskofkthiskworkkhavekbeenkassertedkbykthemkinkaccordancekwithkthekCopyri
ght,kDesignskandkPatentskActk1988.
ISBNk978-1-292-28249-7
Allkrightskreserved.kPermissionkiskherebykgivenkforkthekmaterialkinkthiskpublicationktokbekreprodu
cedkforkOHPktransparencieskandkstudentkhandouts,kwithoutkexpresskpermissionkofkthekPublishers,
kfor keducational kpurposes konly. kInkallkother kcases, knokpartkofkthiskpublication kmaykbekreproduced, k
storedkinkakretrievalksystem,korktransmittedkinkanykformkorkbykanykkmeans,kelectronic,kmechanical,
kphotocopying, krecording, kor kotherwise kwithoutkeitherkthekprior kwritten kpermission kof kthekPublish
erskorkaklicencekpermittingkrestrictedkcopyingkinkthekUnitedkKingdomkissuedkbykthekCopyrightkLi
censingkAgencykLtd.,kBarnard’skInn,k86kFetterkLane,kLondonkEC4Ak1EN.kThiskbookkmayknotkbek
lent,kresold,khiredkoutkorkotherwisekdisposedkofkbykwaykofktradekinkanykformkofkbindingkorkcoverko
therkthankthatkinkwhichkitkiskpublished,kwithoutkthekpriorkconsentkofkthekPublishers.
Pleaseknotekthat,kunlesskthekmaterialkiskspecificallykcitedkwithkaksource,kanykcompanyknameskused
kwithinkthis kInstructor’s kManualkhave kbeenkcreatedkbykthekauthors kandkarekintended ktokbekfictitiou
s.
PearsonkEducationkisknotkresponsiblekforkthekcontentkofkthird-partykinternetksites.
ThekFinancialkTimes.kWithkakworldwideknetworkkofkhighlykrespectedkjournalists,kThekFinancialkT
imeskprovideskglobalkbusinessknews,kinsightfulkopinionkandkexpertkanalysiskofkbusiness,kfinanceka
ndkpolitics.kWithkoverk500kjournalistskreportingkfromk50kcountrieskworldwide,kourkin-
depthkcoveragekofkinternationalknewskiskobjectivelykreportedkandkanalysedkfromkankindependent,k
globalkperspective.kTokfindkoutkmore,kvisitkwww.ft.com/pearsonoffer.
2
©kPearsonkEducationkLimited
, Contents
Chapterk1 Introducingkstrategy 23
PartkI THEkSTRATEGICkPOSITION 31
Chapterk2 Macro-environmentkanalysis 32
Chapterk3 Industrykandksectorkanalysis 41
Chapterk4 Resourceskandkcapabilitieskanalysis 56
Chapterk5 Stakeholderskandkgovernance 71
Chapterk6 Historykandkculture 80
PartkII STRATEGICkCHOICES 92
Chapterk7 Businesskstrategykandkmodels 93
Chapterk8 Corporatekstrategy 105
Chapterk9 Internationalkstrategy 125
Chapterk10 Entrepreneurshipkandkinnovation 136
Chapterk11 Mergers,kacquisitionskandkalliances 145
PartkIII STRATEGYkINkACTION 156
Chapterk12 Evaluatingkstrategies 157
Chapterk13 Strategykdevelopmentkprocesses 170
Chapterk14 Organisingkandkstrategy 183
Chapterk15 Leadershipkandkstrategickchange 190
Chapterk16 Thekpracticekofkstrategy 198
CasekTeachingkNotes
Glastonbury:kfromkhippykweekendktokinternationalkfestival 209
Thekglobalkpharmaceuticalkindustry:kharnessingkthek whirlwind 214
SiemenskA:kexploringkthekfuture 220
Relocation,kRelocation,kRelocation:kevolvingkstrategiesktokdealkwithkshiftingkshopping
patternskatkVisionkExpress 225
RicohkCanadakInc. 241
H&Mkinkfastkfashion:kcontinuedksuccess? 250
ThekFormulak1kConstructors 261
‘AccessktokHealthcare’:kintegratingkakCSRkprogrammekinkColoplast 268
Manchesterk Unitedk FC:k strugglingk tok competek withk Europe’skelitekclubs 275
Adnamsk–kAkLocalkCompany 299
3
©kPearsonkEducationkLimited
, ‘Darektokknow’:kThekintegrationkofkUniversitékParis-DauphinekwithkPariskSciencesket
Lettresk(PSL)kUniversity 308
Ryanair:ktheklowkfareskairline k–knewkdirections? 313
Multi-sidedkplatformkcompetitionkinkthekvideokgamekindustry 343
Megabrew:k creatingk ank undisputedk globalkbrewingk champion? 347
AirAsiakandkthekTunekGroup:kdiversifyingkacrosskindustries 356
Severstal:kakjourneykfromkgrowthktokconsolidationkwithinktheksteelkindustry 362
IndiankPremierkLeague:kglitz,kglamourkandkglobalisation 370
Handelsbankenk–kbankingkdonekdifferently 374
Caitec:kAkChinesekBusinesskinkAfrica 378
GoingkforkakRide:kEntrepreneurialkJourneyskinkthekon-demandktransportationksector 386
LeadershipkatkApplekInc 392
HaskTevakbeenksaved?kRespondingktokchallengeskandkproblemskinkgenerickpharmaceuticals 400
ManagingkM&A:kElekta’skacquistionkofkNeuromag 403
CRHkplc:kOptimisingkvaluekthroughkcorporatekstrategy 409
Counterstrategy:kresistingkthekMexicanknarco-traffickingkbusiness 417
OakkTreekInn:kGrowthkchallengeskfacingkakfamily-runktourismkbusiness 427
StrategickplanningkatkKingkFaisalkHospitalkandkResearchkCentrekSaudikArabia 435
Mormork Magda’sk icek creamk –k cank youk bek hotk ink akcoolk market? 445
Emmaus:kthekfounderkaskakresource? 450
SiemenskB:k‘makingkrealkwhatkmatters’ 459
CultivatingkakrichkharvestkatkOrchard 468
StrategykWorkkinkDörrkochkPortbolagetk–kHowkopenkcankyoukbe? 473
InkthekboardroomkatkHomeCo 480
4
©kPearsonkEducationkLimited
