DPR3702 Assignment 2 (DETAILED ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED

DPR3702 Assignment 2 (DETAILED ANSWERS) Semester 2 2024 - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED - DISTINCTION GUARANTEED Answers, guidelines, workings and references ...Question 1: Public Relations Plan for Mapungubwe Arts and Cultural Festival The MEC of Sports Arts and Culture in Limpopo has appointed you as the head of the PR team to develop a public Relations Plan for the 2024 Mapungubwe Arts and Cultural Festival to coincide with the 30 years of Democracy in South Africa. You need to conduct research to know more about the Mapungubwe Arts and Cultural Festival. The Public Relation Strategy Must Comprise of the following Items: (Refer to the learning unit one for the plan and learning unit 3 for understanding the context of PR in the entertainment Industry) 1.1 The theme: Your theme must reflect on the Arts, Culture and the 30 Years of Democracy. [4 Marks] 1.2 Objectives of the Public Relations Plan: Three communication, media and PR related objectives: [6 Marks] 1.3 Stakeholder Mapping and Identification: Identify Five Stakeholders relevant to the Mapungubwe Arts and Culture Festival: [10 Marks] [Five marks for identification and 5 marks for justification] 1.4 Programming: Develop an Action Plan outlining the PR activities you will organize to make the events successful. Use a table to outline the Action Plan. [15 Marks] 1.5 Evaluation: Explain how the SWOT analysis will be used to evaluate the PR plan: [5 Marks] Question 2: Celebrity Public Relations 2.1 You have been appointed by a music label record company to manage their celebrities’ public relations. The CEO of the company requested you to brief the executive management of the strategies you will use to manage various celebrities. Using the course content and you research from credible sources identify and discuss Five PR strategies you will use to perform the PR and marketing for the celebrities. [15 Marks] SECTION B: PUBLIC RELATIONS ETHICS The Public Relations Industry like other industries has been impacted by the introduction of Artificial Intelligence (AI) and practitioners have to find ways of navigating this change. Read the article below using the link to understand more about the impact of AI on PR and answer the questions below: AIinPR_Ethics_Guide_UK.pdf () Question 3: AI and Public Relations 3.1 Using examples discuss the three pitfalls of AI in the practice of Public Relations: [6 Marks] 3.2 Using your words and examples discuss the Six Micro Issues in Public Relations and the use of AI. Use examples to demonstrate your understanding of the issues. [12 Marks] 3.3 Using the 16 Global Alliance principles select 2 guiding principles and 2 principles for professional practice and discuss the in details using relevant sources and examples relating to the practice of PR and AI. Each of the four points must be discussed in no less than two lines with reference. [12 Marks] Conclusion: [5 MARKS]