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Exam (elaborations)

Proefexamen hoofdstuk 2

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Proefexamen van hoofdstuk 2 (kijk naar de samenvatting)

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Artesis Hogeschool Antwerpen (Artesis)
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Marjolein Visser, Berend Sikkenga Basisboek online marketing
  • 2018-03-19
  • 9789001887148
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Artesis Hogeschool Antwerpen (Artesis)
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Uploaded on
November 24, 2019
Number of pages
10
Written in
2019/2020
Type
Exam (elaborations)
Contains
Only questions

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  • marketing

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Proefexamen hoofdstuk 2
Vraag 1 (2p)

Schrappen wat niet past.



- Product - Dienst

- Gebruiksgoed – verbruiksgoed

- Consumentengoed – Industrieel goed

- Convenience good - Shopping good - Preference goed –

Speciality good

, Vraag 2 (11p)

a. Leg uit wat een productgroep is. (2p)



b. Bespreek de dimensies van het productassortiment van een onderneming en pas dit toe op
beenhouwerij Renmans. (3p)




c. Bespreek de voor- en nadelen van een breed en diep assortiment. (6p)

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