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CH 11 UGA MARK 3000 Exam Questions
With Correct Answers.
_________: Anything that is of value to a consumer and can be offered through a voluntary
marketing exchange. - answer✔✔product
__________: The basic problem-solving benefits that consumers are seeking. - answer✔✔core
customer value
___________: The physical attributes of a product including the brand name, features/design,
quality level, and packaging. - answer✔✔actual product
_________: The nonphysical attributes of the product including product warranties, financing,
product support, and after-sale service. - answer✔✔associated services
Another name for associated services is _____. - answer✔✔augmented product
__________: Products and services used by people for their personal use. - answer✔✔consumer
product
__________: Products or services toward which the customer shows a strong preference and for
which he or she will expend considerable effort to search for the best suppliers. -
answer✔✔specialty products/services
__________: Those for which consumers will spend time comparing alternatives. -
answer✔✔shopping products/services
__________: Those for which the consumer is not willing to spend any effort to evaluate prior to
purchase. - answer✔✔convenience products/services
__________: Products or services consumers either do not normally think of buying or do not
know about - answer✔✔unsought products/services
__________: The complete set of all products offered by a firm - answer✔✔product mix
__________: Groups of associated items, such as those that consumers use together or think of
as part of a group of similar products. - answer✔✔product lines
CH 11 UGA MARK 3000 Exam Questions
With Correct Answers.
_________: Anything that is of value to a consumer and can be offered through a voluntary
marketing exchange. - answer✔✔product
__________: The basic problem-solving benefits that consumers are seeking. - answer✔✔core
customer value
___________: The physical attributes of a product including the brand name, features/design,
quality level, and packaging. - answer✔✔actual product
_________: The nonphysical attributes of the product including product warranties, financing,
product support, and after-sale service. - answer✔✔associated services
Another name for associated services is _____. - answer✔✔augmented product
__________: Products and services used by people for their personal use. - answer✔✔consumer
product
__________: Products or services toward which the customer shows a strong preference and for
which he or she will expend considerable effort to search for the best suppliers. -
answer✔✔specialty products/services
__________: Those for which consumers will spend time comparing alternatives. -
answer✔✔shopping products/services
__________: Those for which the consumer is not willing to spend any effort to evaluate prior to
purchase. - answer✔✔convenience products/services
__________: Products or services consumers either do not normally think of buying or do not
know about - answer✔✔unsought products/services
__________: The complete set of all products offered by a firm - answer✔✔product mix
__________: Groups of associated items, such as those that consumers use together or think of
as part of a group of similar products. - answer✔✔product lines
