©THEBRIGHTSTARS 2024
Hubspot Certification Exam Questions With
Revised Answers
True or False? A benefit of organic content promotion is that it allows you to show your content
to a highly specific audience. - answer✔✔False
True or false? When possible, you should try and use extensive vocabulary in your writing. -
answer✔✔False, extensive vocabulary makes you appear less credible and confident
To help increase awareness for an upcoming product launch, your manager increases paid
promotion funds by 300%. Which channels could you disperse these funds to? -
answer✔✔Twitter, LinkedIn, Google
When is the most effective time to boost content on social media? - answer✔✔When it's
performing well
True or false? You should post the same message across all of your social channels. -
answer✔✔False, you should customize the message based on the platform
Fill in the blank: _______________ helps you group an audience together based on specific
criteria from a large list of people. - answer✔✔Segmentation
True or false? To make sure you're appropriately communicating the value of your content, you
should define as many benefits as possible when promoting it. The more the better. -
answer✔✔False
You can measure brand awareness by all of the following, except? - answer✔✔How many press
releases exist on your website
True or false? It's best to change your key metrics every few months to follow what's trending. -
answer✔✔False
Fill in the blank: All of the following are engagement signals that help you understand your
content's effectiveness, except for _______________. - answer✔✔email send rate
Your boss asks you to report on how your content campaign has contributed to his lead
generation goals. What metric do you report on to demonstrate its contribution? -
answer✔✔Total leads generated from your campaign
, ©THEBRIGHTSTARS 2024
What does an UTM parameter help you identify? - answer✔✔Lead attribution
Fill in the blank: You had a successful team meeting where you were able to prove the ROI of
your content marketing efforts. However, your boss wants more details on the content path that
helped closed leads into customers. You could do this by creating a(n) ______________. -
answer✔✔attribution report
Which departments does growth marketing support? - answer✔✔Marketing, Sales, Customer
Service
Fill in the blank: Understanding your ____________ is the first step to instilling a growth
mindset within your organization. - answer✔✔marketing funnel
Once you're able to quantify your metrics, what is the next step in developing a growth mindset?
- answer✔✔start looking for weaknesses in your funnel
Which best explains the bullseye framework? - answer✔✔An organized three-step approach to
gaining traction
What does the center ring of the bullseye framework represent? - answer✔✔your top-performing
channels
Fill in the blank: When conducting a test, it should work to uncover _______________. -
answer✔✔the cost to attain a customer through this channel
B. the amount of customers available through this channel
C. whether or not you should be acquiring these customers
How can a third-party website avoid duplicate content issues with republishing your content? -
answer✔✔Add a NoIndex tag
How long should you wait before republishing a piece of content to a new website? -
answer✔✔One week
You have a top-performing blog post that you want to republish. Which platforms should you
republish it to? - answer✔✔Only websites that you have partnerships with as you won't have to
pay for it.
When republishing your content, how can you make sure the republished post stands out in
contrast to your original post in search engine result listings? - answer✔✔update the headline
You are trying to turn an ebook into a checklist, which method should you keep in mind when
repurposing content? - answer✔✔ACE-adjust, combine, expand
Hubspot Certification Exam Questions With
Revised Answers
True or False? A benefit of organic content promotion is that it allows you to show your content
to a highly specific audience. - answer✔✔False
True or false? When possible, you should try and use extensive vocabulary in your writing. -
answer✔✔False, extensive vocabulary makes you appear less credible and confident
To help increase awareness for an upcoming product launch, your manager increases paid
promotion funds by 300%. Which channels could you disperse these funds to? -
answer✔✔Twitter, LinkedIn, Google
When is the most effective time to boost content on social media? - answer✔✔When it's
performing well
True or false? You should post the same message across all of your social channels. -
answer✔✔False, you should customize the message based on the platform
Fill in the blank: _______________ helps you group an audience together based on specific
criteria from a large list of people. - answer✔✔Segmentation
True or false? To make sure you're appropriately communicating the value of your content, you
should define as many benefits as possible when promoting it. The more the better. -
answer✔✔False
You can measure brand awareness by all of the following, except? - answer✔✔How many press
releases exist on your website
True or false? It's best to change your key metrics every few months to follow what's trending. -
answer✔✔False
Fill in the blank: All of the following are engagement signals that help you understand your
content's effectiveness, except for _______________. - answer✔✔email send rate
Your boss asks you to report on how your content campaign has contributed to his lead
generation goals. What metric do you report on to demonstrate its contribution? -
answer✔✔Total leads generated from your campaign
, ©THEBRIGHTSTARS 2024
What does an UTM parameter help you identify? - answer✔✔Lead attribution
Fill in the blank: You had a successful team meeting where you were able to prove the ROI of
your content marketing efforts. However, your boss wants more details on the content path that
helped closed leads into customers. You could do this by creating a(n) ______________. -
answer✔✔attribution report
Which departments does growth marketing support? - answer✔✔Marketing, Sales, Customer
Service
Fill in the blank: Understanding your ____________ is the first step to instilling a growth
mindset within your organization. - answer✔✔marketing funnel
Once you're able to quantify your metrics, what is the next step in developing a growth mindset?
- answer✔✔start looking for weaknesses in your funnel
Which best explains the bullseye framework? - answer✔✔An organized three-step approach to
gaining traction
What does the center ring of the bullseye framework represent? - answer✔✔your top-performing
channels
Fill in the blank: When conducting a test, it should work to uncover _______________. -
answer✔✔the cost to attain a customer through this channel
B. the amount of customers available through this channel
C. whether or not you should be acquiring these customers
How can a third-party website avoid duplicate content issues with republishing your content? -
answer✔✔Add a NoIndex tag
How long should you wait before republishing a piece of content to a new website? -
answer✔✔One week
You have a top-performing blog post that you want to republish. Which platforms should you
republish it to? - answer✔✔Only websites that you have partnerships with as you won't have to
pay for it.
When republishing your content, how can you make sure the republished post stands out in
contrast to your original post in search engine result listings? - answer✔✔update the headline
You are trying to turn an ebook into a checklist, which method should you keep in mind when
repurposing content? - answer✔✔ACE-adjust, combine, expand
