©THEBRIGHTSTARS 2024
Hubspot Digital Marketing Certification
Exam Questions With Revised Answers
Digital Marketing - answer✔✔Any kind of marketing that happens on a digital platform
inbound marketing - answer✔✔a business methodology that attracts customers by creating
valuable content and experiences tailored to them
Inbound Methodology - answer✔✔a method for growing an organization by building lasting
relationships with people and helping them reach their goals.
- Because when your customers succeed, you succeed.
Does Digital Marketing only consist of inbound or outbound marketing strategy? -
answer✔✔No, it encompasses all marketing strategies as long as they're digital.
Outbound marketing - answer✔✔aim to put marketing messages in front of as many people as
possible in the online space, regardless of whether it's relevant or welcome.
Ex: Banner ads
What sets inbound marketing apart? - answer✔✔Marketers who employ digital inbound tactics
use online content to attract their target customer to their websites by providing information
that's helpful to them.
Ex: blogs
-- allows your website to capitalize on the key terms your ideal customers are searching for.
Differentiating Inbound marking and Digital marketing - answer✔✔-inbound is a methodology
that uses digital marketing assets to attract, engage, and delight customers online
-digital marketing is a term used to describe online marketing tactics of any kind, regardless of
whether they're considered inbound or outbound.
Importance of Channels - answer✔✔-Limiting your reach can have consequences
-Focusing on a single channel can create a poor customer experience and prevent you from
successfully nurturing your leads
, ©THEBRIGHTSTARS 2024
-Making a positive impression
-Creating different strategies for each channel and focusing on how they work together to impact
your customers
-- your customers receive the content that is most relevant to their needs across a variety of
channels
An example of digital marketing in action - answer✔✔-A lead reads a blog post about an issue
-The marketing email they may receive later might showcase a customer testimonial
-Later, the they use social media they'll see a retargeted ad about your products or services.
--exemplifies the best in digital marketing today
--each focusing around the issue and how it was solved.
--customers receive the most relevant content to their needs across various channels
-- provides a clear brand impression for your leads and makes their experience as seamless and
direct as possible
Content Marketing - answer✔✔a strategic marketing approach that focuses on creating and
distributing content that is valuable, relevant and consistent
-content that populates your website, blogs, ebooks, guides, etc.
-fits your ta's needs, answers their questions, and educates them (will attract high-quality leads
naturally as they search topics related to your business)
SEO - answer✔✔Search Engine Optimization.
The process of improving a page's organic page rankings (rank in search results).
-optimizing your website and its content to increase your chances of appearing in search engine
results
Social Media Marketing - answer✔✔utilization of social media or social networks to market a
product, company, or brand
, ©THEBRIGHTSTARS 2024
-marketers use a combination of social media channels to drive traffic to their websites by
promoting their content
-also used to engage/communicate with current and prospective customers
native advertising - answer✔✔Digital advertising that matches the appearance and purpose of
the content in which it is embedded
-often refers to boosted social media posts on platforms like twitter, Facebook, LinkedIn, and
Instagram
Ad Retargeting (Remarketing) - answer✔✔-digital marketing provides marketers w/ data to
better target customers
-use retargeting technologies to deliver ads directly to individuals who have previously visited
your website
-It's important to deliver contented that provides value to people you hope will become your
loyal customers
email marketing - answer✔✔sending highly targeted, highly personalized, relationship-building
marketing messages via email to prospects or customers
Buyer Persona - answer✔✔a semi-fictional representation of your ideal customer based on
market research and real data about your existing customers.
-research pool should include a mixture of current customers, prospects, and people outside your
contacts database who align with your target audience
B2B digital marketing - answer✔✔-digital marketing efforts are likely to focus on online lead
generation, with a goal of connecting your leads with a salesperson directly
-strategy should aim to attract and convert the highest quality leads through your website, and
supporting digital channels
-focus your marketing efforts on business related channels like LinkedIn, where your ta is
spending their time online
B2C digital marketing - answer✔✔-goal of your digital marketing efforts is to attract potential
leads to your website and have them become customers without needing to speak to a
salesperson
-more likely to focus on buyer's journey
-key features of your products or services are highlighted closer to the beginning of the
customer's buyer's journey then they would be for a B2B business
Hubspot Digital Marketing Certification
Exam Questions With Revised Answers
Digital Marketing - answer✔✔Any kind of marketing that happens on a digital platform
inbound marketing - answer✔✔a business methodology that attracts customers by creating
valuable content and experiences tailored to them
Inbound Methodology - answer✔✔a method for growing an organization by building lasting
relationships with people and helping them reach their goals.
- Because when your customers succeed, you succeed.
Does Digital Marketing only consist of inbound or outbound marketing strategy? -
answer✔✔No, it encompasses all marketing strategies as long as they're digital.
Outbound marketing - answer✔✔aim to put marketing messages in front of as many people as
possible in the online space, regardless of whether it's relevant or welcome.
Ex: Banner ads
What sets inbound marketing apart? - answer✔✔Marketers who employ digital inbound tactics
use online content to attract their target customer to their websites by providing information
that's helpful to them.
Ex: blogs
-- allows your website to capitalize on the key terms your ideal customers are searching for.
Differentiating Inbound marking and Digital marketing - answer✔✔-inbound is a methodology
that uses digital marketing assets to attract, engage, and delight customers online
-digital marketing is a term used to describe online marketing tactics of any kind, regardless of
whether they're considered inbound or outbound.
Importance of Channels - answer✔✔-Limiting your reach can have consequences
-Focusing on a single channel can create a poor customer experience and prevent you from
successfully nurturing your leads
, ©THEBRIGHTSTARS 2024
-Making a positive impression
-Creating different strategies for each channel and focusing on how they work together to impact
your customers
-- your customers receive the content that is most relevant to their needs across a variety of
channels
An example of digital marketing in action - answer✔✔-A lead reads a blog post about an issue
-The marketing email they may receive later might showcase a customer testimonial
-Later, the they use social media they'll see a retargeted ad about your products or services.
--exemplifies the best in digital marketing today
--each focusing around the issue and how it was solved.
--customers receive the most relevant content to their needs across various channels
-- provides a clear brand impression for your leads and makes their experience as seamless and
direct as possible
Content Marketing - answer✔✔a strategic marketing approach that focuses on creating and
distributing content that is valuable, relevant and consistent
-content that populates your website, blogs, ebooks, guides, etc.
-fits your ta's needs, answers their questions, and educates them (will attract high-quality leads
naturally as they search topics related to your business)
SEO - answer✔✔Search Engine Optimization.
The process of improving a page's organic page rankings (rank in search results).
-optimizing your website and its content to increase your chances of appearing in search engine
results
Social Media Marketing - answer✔✔utilization of social media or social networks to market a
product, company, or brand
, ©THEBRIGHTSTARS 2024
-marketers use a combination of social media channels to drive traffic to their websites by
promoting their content
-also used to engage/communicate with current and prospective customers
native advertising - answer✔✔Digital advertising that matches the appearance and purpose of
the content in which it is embedded
-often refers to boosted social media posts on platforms like twitter, Facebook, LinkedIn, and
Ad Retargeting (Remarketing) - answer✔✔-digital marketing provides marketers w/ data to
better target customers
-use retargeting technologies to deliver ads directly to individuals who have previously visited
your website
-It's important to deliver contented that provides value to people you hope will become your
loyal customers
email marketing - answer✔✔sending highly targeted, highly personalized, relationship-building
marketing messages via email to prospects or customers
Buyer Persona - answer✔✔a semi-fictional representation of your ideal customer based on
market research and real data about your existing customers.
-research pool should include a mixture of current customers, prospects, and people outside your
contacts database who align with your target audience
B2B digital marketing - answer✔✔-digital marketing efforts are likely to focus on online lead
generation, with a goal of connecting your leads with a salesperson directly
-strategy should aim to attract and convert the highest quality leads through your website, and
supporting digital channels
-focus your marketing efforts on business related channels like LinkedIn, where your ta is
spending their time online
B2C digital marketing - answer✔✔-goal of your digital marketing efforts is to attract potential
leads to your website and have them become customers without needing to speak to a
salesperson
-more likely to focus on buyer's journey
-key features of your products or services are highlighted closer to the beginning of the
customer's buyer's journey then they would be for a B2B business
