©THEBRIGHTSTARS 2024
Hubspot inbound Marketing Cert Exam
Questions With Revised Answers
Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver
Information. How Is Marketing Automation Defined? - answer✔✔The software that exists with
the goal of automating your marketing actions.
Situational Example: You Are Tasked With Generating Twice The Amount Of Qualified Leads
Your Company Generated Last Quarter. With Your Company's Bottom Line And Return On
Investment In Mind, What's The Most Strategic Avenue To Choose? - answer✔✔You could
increase the chances of your current traffic choosing to convert and move down your funnel.
Over time, this has the potential to drastically lower your cost to acquire a customer and
positively impact your return on investment.
What Is Another Commonly Used Term For Conversion Optimization? - answer✔✔Conversion
rate optimization
True Or False? A Call-To-Action Must Be A Button. - answer✔✔False
What Is The Definition Of A Buyer Persona? - answer✔✔A semi-fictional representation of
your ideal customer based on real data and some select educated speculation
What Is SCOPE? - answer✔✔Standardize, Contextualize, Optimize, Personalize, Empathize
Situational Example: You're Tasked With Improving The Conversion Rate On Your Product
And Services Page Over Time. You Think That Changing The Page's Copy Will Positively
Impact The Overall Conversion Rate. What's An Example Of A Good Hypothesis For This
Optimization Experiment? - answer✔✔By changing this page's copy, the conversion rate will
increase because it frames our product and service page in a way that better aligns with our buyer
persona's needs
How Long Should You Let Your Conversion Optimization Experiments Run (On Average)? -
answer✔✔4 weeks
What Are The Steps Of Conversion Optimization? - answer✔✔Define your objective, establish
your baseline, form a hypothesis, design your tests, and analyze your data.
, ©THEBRIGHTSTARS 2024
What Is Conversion Optimization? - answer✔✔Conversion optimization is the process of testing
hypotheses on elements of your site with the ultimate goal of increasing the percentage of
visitors who take the desired action.
True Or False? Conversion Optimization Can Positively Impact Your Return On Investment. -
answer✔✔True
True Or False? Conversion Optimization Is NOT An Iterative Process. - answer✔✔False
Situational Example: You're Trying To Calculate The Conversion Rate On One Of Your Forms.
600 People Visited Your Landing Page, But Only 50 Visitors Submitted The Form. What Is The
Conversion Rate Of Your Form? - answer✔✔8.3%
What Are The Steps For Creating A Conversion Path? - answer✔✔Create awareness, determine
your end point, chart your course, and analyze.
Define A Conversion Path. - answer✔✔The method by which you encourage someone on your
site to move down your funnel.
What Are SMART Goals? - answer✔✔Specific, Measurable, Attainable, Relevant, Timely
What Is The Difference Between Reporting And Analytics? - answer✔✔Reporting explains
what has happened, while analytics is an attempt to explain why something has happened.
Each Of These Examples Is A Great Way To Prevent Too Much Distraction In Your Conversion
Path EXCEPT: - answer✔✔Adding more buttons to your page to frame the conversion
How do you calculate a conversion rate? - answer✔✔divide the number of people who converted
on your call-to-action, form, etc., and divide it by the total number of people who viewed it.
True or false? An effective conversion path must include a landing page. - answer✔✔False
True or False? In relation to reporting, "data out" is data you collect, either by asking for it
explicitly or gathering it through analytics implicitly? - answer✔✔False
True or false? In relation to reporting, "data in" is the data you collect, either by asking for it
explicitly or gathering it through analytics implicitly. - answer✔✔True
What is shared knowledge? - answer✔✔Information or data that is accessible by all tools (like
chatbots), and participants (like people), in your campaigns.
Which three elements are important to consider when determining if you should start to automate
a conversation on your website? - answer✔✔That it is repeatable, predictable, and impactful.
Hubspot inbound Marketing Cert Exam
Questions With Revised Answers
Marketing Automation Is A Key Piece Of Lead Nurturing Because It's How You Deliver
Information. How Is Marketing Automation Defined? - answer✔✔The software that exists with
the goal of automating your marketing actions.
Situational Example: You Are Tasked With Generating Twice The Amount Of Qualified Leads
Your Company Generated Last Quarter. With Your Company's Bottom Line And Return On
Investment In Mind, What's The Most Strategic Avenue To Choose? - answer✔✔You could
increase the chances of your current traffic choosing to convert and move down your funnel.
Over time, this has the potential to drastically lower your cost to acquire a customer and
positively impact your return on investment.
What Is Another Commonly Used Term For Conversion Optimization? - answer✔✔Conversion
rate optimization
True Or False? A Call-To-Action Must Be A Button. - answer✔✔False
What Is The Definition Of A Buyer Persona? - answer✔✔A semi-fictional representation of
your ideal customer based on real data and some select educated speculation
What Is SCOPE? - answer✔✔Standardize, Contextualize, Optimize, Personalize, Empathize
Situational Example: You're Tasked With Improving The Conversion Rate On Your Product
And Services Page Over Time. You Think That Changing The Page's Copy Will Positively
Impact The Overall Conversion Rate. What's An Example Of A Good Hypothesis For This
Optimization Experiment? - answer✔✔By changing this page's copy, the conversion rate will
increase because it frames our product and service page in a way that better aligns with our buyer
persona's needs
How Long Should You Let Your Conversion Optimization Experiments Run (On Average)? -
answer✔✔4 weeks
What Are The Steps Of Conversion Optimization? - answer✔✔Define your objective, establish
your baseline, form a hypothesis, design your tests, and analyze your data.
, ©THEBRIGHTSTARS 2024
What Is Conversion Optimization? - answer✔✔Conversion optimization is the process of testing
hypotheses on elements of your site with the ultimate goal of increasing the percentage of
visitors who take the desired action.
True Or False? Conversion Optimization Can Positively Impact Your Return On Investment. -
answer✔✔True
True Or False? Conversion Optimization Is NOT An Iterative Process. - answer✔✔False
Situational Example: You're Trying To Calculate The Conversion Rate On One Of Your Forms.
600 People Visited Your Landing Page, But Only 50 Visitors Submitted The Form. What Is The
Conversion Rate Of Your Form? - answer✔✔8.3%
What Are The Steps For Creating A Conversion Path? - answer✔✔Create awareness, determine
your end point, chart your course, and analyze.
Define A Conversion Path. - answer✔✔The method by which you encourage someone on your
site to move down your funnel.
What Are SMART Goals? - answer✔✔Specific, Measurable, Attainable, Relevant, Timely
What Is The Difference Between Reporting And Analytics? - answer✔✔Reporting explains
what has happened, while analytics is an attempt to explain why something has happened.
Each Of These Examples Is A Great Way To Prevent Too Much Distraction In Your Conversion
Path EXCEPT: - answer✔✔Adding more buttons to your page to frame the conversion
How do you calculate a conversion rate? - answer✔✔divide the number of people who converted
on your call-to-action, form, etc., and divide it by the total number of people who viewed it.
True or false? An effective conversion path must include a landing page. - answer✔✔False
True or False? In relation to reporting, "data out" is data you collect, either by asking for it
explicitly or gathering it through analytics implicitly? - answer✔✔False
True or false? In relation to reporting, "data in" is the data you collect, either by asking for it
explicitly or gathering it through analytics implicitly. - answer✔✔True
What is shared knowledge? - answer✔✔Information or data that is accessible by all tools (like
chatbots), and participants (like people), in your campaigns.
Which three elements are important to consider when determining if you should start to automate
a conversation on your website? - answer✔✔That it is repeatable, predictable, and impactful.
