©THEBRIGHTSTARS 2024
Hubspot Email Marketing Certification
Exam Questions With Revised Answers
What is the definition of an email marketing strategy? - answer✔✔A strategy used to market
products and services and nurture relationships in a human and helpful way through the use of
the email channel
When was the first email sent? * - answer✔✔1970's
How can email marketing fuel your overall inbound strategy? - answer✔✔Email marketing
syncs closely to your CRM
What does it mean to create an inbound email marketing strategy? - answer✔✔Create a human,
helpful, and customer-driven conversation and experience
You're looking to send an email to three different lists of contacts. You've created each
segmented list based off where those contacts are in their research process with your company.
What type of lists have you created? * - answer✔✔Buyer's journey lists
The significance of segmentation, the power of personalization, and the impact of data-driven
analysis are the three pillars of an __________ * - answer✔✔effective email marketing strategy
Without __________ for your emails, you won't know if your emails are successful or not * -
answer✔✔goals
You can use your database and contact management strategy to do a few things: see the whole
picture of every contact, organize contacts to keep a healthy database at all times, and what else?
- answer✔✔integrate your contact information with other tools you use
Inbound is the happy marriage between __________ * - answer✔✔context and content
Each year your contacts database will decay, so to successfully cater to the needs and interests of
your contacts, what do you need to begin with? * - answer✔✔The right contacts in your database
Before emailing any contacts in your database, what question do you need to ask yourself or
your team? - answer✔✔Do we have permission?
, ©THEBRIGHTSTARS 2024
If you have an offer that's targeted towards your leads in your database and wouldn't provide as
much value to your customers, what could you segment by to send only to your leads? * -
answer✔✔Lifecycle stage
In your email marketing strategy, CATS refers to "The right content to the right audience
____________ " - answer✔✔at the right time equals success
There are three best practices for creating a successful segmentation strategy. Two of them are
having a clean and organized database and collecting the right information. What is the third? * -
answer✔✔Understanding the implicit and explicit data
You received an email this morning where the content didn't align with the subject or the context
in which you were receiving it. It was a jarring experience for you. What was this email not
doing? - answer✔✔Creating the right email by bringing content and context together
When you take a specific action on a website around a certain topic, and an email is triggered to
you that follows up with additional educational content around that topic, this is an example of
sending the right email. (True or False?) * - answer✔✔True
What helps to ensure you deliver the right email to the right person? * - answer✔✔Segmentation
By adding the following copy to your email, what are you doing for your contacts? "Thanks for
subscribing to my blog. I'm thrilled to have you here! You'll be receiving updates from me on
how to send better emails on a monthly basis, but if you're looking to update your email
preferences, you can do so anytime here. Invite your team members to subscribe because when
we learn together, we grow together." * - answer✔✔Setting expectations
When sending the right email, there are three key things you'll need to understand: why you are
sending that email, your goal, and the value you're delivering to the person on the other end of
the send. This gives you the foundation to __________. * - answer✔✔set the right expectations
with those receiving your email by setting an appropriate and contextual goal and then pairing
that with information that will provide the most value
There are three key components to sending the right email. Two of the are the right email and the
right time. What is the third? * - answer✔✔The right person
Having an understanding of what you're trying to achieve is the most important part of creating
high-performing emails. What theme does this correlate to? - answer✔✔Setting a goal
In the ____________ stage of the buyer's journey, the potential buyer has defined their problem
and is actively researching different solutions.* - answer✔✔consideration
What are the two key actions to look at when optimizing each part of your email? -
answer✔✔The open and the click
Hubspot Email Marketing Certification
Exam Questions With Revised Answers
What is the definition of an email marketing strategy? - answer✔✔A strategy used to market
products and services and nurture relationships in a human and helpful way through the use of
the email channel
When was the first email sent? * - answer✔✔1970's
How can email marketing fuel your overall inbound strategy? - answer✔✔Email marketing
syncs closely to your CRM
What does it mean to create an inbound email marketing strategy? - answer✔✔Create a human,
helpful, and customer-driven conversation and experience
You're looking to send an email to three different lists of contacts. You've created each
segmented list based off where those contacts are in their research process with your company.
What type of lists have you created? * - answer✔✔Buyer's journey lists
The significance of segmentation, the power of personalization, and the impact of data-driven
analysis are the three pillars of an __________ * - answer✔✔effective email marketing strategy
Without __________ for your emails, you won't know if your emails are successful or not * -
answer✔✔goals
You can use your database and contact management strategy to do a few things: see the whole
picture of every contact, organize contacts to keep a healthy database at all times, and what else?
- answer✔✔integrate your contact information with other tools you use
Inbound is the happy marriage between __________ * - answer✔✔context and content
Each year your contacts database will decay, so to successfully cater to the needs and interests of
your contacts, what do you need to begin with? * - answer✔✔The right contacts in your database
Before emailing any contacts in your database, what question do you need to ask yourself or
your team? - answer✔✔Do we have permission?
, ©THEBRIGHTSTARS 2024
If you have an offer that's targeted towards your leads in your database and wouldn't provide as
much value to your customers, what could you segment by to send only to your leads? * -
answer✔✔Lifecycle stage
In your email marketing strategy, CATS refers to "The right content to the right audience
____________ " - answer✔✔at the right time equals success
There are three best practices for creating a successful segmentation strategy. Two of them are
having a clean and organized database and collecting the right information. What is the third? * -
answer✔✔Understanding the implicit and explicit data
You received an email this morning where the content didn't align with the subject or the context
in which you were receiving it. It was a jarring experience for you. What was this email not
doing? - answer✔✔Creating the right email by bringing content and context together
When you take a specific action on a website around a certain topic, and an email is triggered to
you that follows up with additional educational content around that topic, this is an example of
sending the right email. (True or False?) * - answer✔✔True
What helps to ensure you deliver the right email to the right person? * - answer✔✔Segmentation
By adding the following copy to your email, what are you doing for your contacts? "Thanks for
subscribing to my blog. I'm thrilled to have you here! You'll be receiving updates from me on
how to send better emails on a monthly basis, but if you're looking to update your email
preferences, you can do so anytime here. Invite your team members to subscribe because when
we learn together, we grow together." * - answer✔✔Setting expectations
When sending the right email, there are three key things you'll need to understand: why you are
sending that email, your goal, and the value you're delivering to the person on the other end of
the send. This gives you the foundation to __________. * - answer✔✔set the right expectations
with those receiving your email by setting an appropriate and contextual goal and then pairing
that with information that will provide the most value
There are three key components to sending the right email. Two of the are the right email and the
right time. What is the third? * - answer✔✔The right person
Having an understanding of what you're trying to achieve is the most important part of creating
high-performing emails. What theme does this correlate to? - answer✔✔Setting a goal
In the ____________ stage of the buyer's journey, the potential buyer has defined their problem
and is actively researching different solutions.* - answer✔✔consideration
What are the two key actions to look at when optimizing each part of your email? -
answer✔✔The open and the click
