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ABA #4 Exam Questions With Revised
Answers
We just had that big news story that was
very positive coverage for us, but paying
for advertising allows us to_______
which is a big advantage over any PR. - answer✔✔Have control over the messaging
Sales promotion - answer✔✔Get a free reusable bag with your purchase of a
product.
advertising - answer✔✔A commercial for a new product on the radio.
PR - answer✔✔A company sponsors a high school baseball team to go to a tournament and is
mentioned in a newspaper article about their sponsorship.
I'm very excited to see what we can come
up with. First, let's talk basics: what are
the key objectives an advertising
campaign can have? - answer✔✔-Inform
-persuade
-remind
Step 1 - answer✔✔Identify target audience
Step 2 - answer✔✔Define advertising objectives
Step 3 - answer✔✔Create advertisements
Step 4 - answer✔✔Choose media to deliver the
advertisements
ABA #4 Exam Questions With Revised
Answers
We just had that big news story that was
very positive coverage for us, but paying
for advertising allows us to_______
which is a big advantage over any PR. - answer✔✔Have control over the messaging
Sales promotion - answer✔✔Get a free reusable bag with your purchase of a
product.
advertising - answer✔✔A commercial for a new product on the radio.
PR - answer✔✔A company sponsors a high school baseball team to go to a tournament and is
mentioned in a newspaper article about their sponsorship.
I'm very excited to see what we can come
up with. First, let's talk basics: what are
the key objectives an advertising
campaign can have? - answer✔✔-Inform
-persuade
-remind
Step 1 - answer✔✔Identify target audience
Step 2 - answer✔✔Define advertising objectives
Step 3 - answer✔✔Create advertisements
Step 4 - answer✔✔Choose media to deliver the
advertisements
