D077 BUS 2050
Marketing, Sales, Customer Contact
OBJECTIVE ASSESSMENT GUIDE
© WGU 2024/2025
,1. **Which of the following strategies aims at creating more
personalized marketing campaigns?**
a) Mass Marketing
b) Niche Marketing
c) B2C Marketing
d) Behavioral Targeting
**Answer: d)**
*Rationale: Behavioral targeting uses data collected on users’
browsing behavior to create personalized marketing campaigns.*
2. **The primary purpose of a Customer Relationship
Management (CRM) system is to:**
a) Automate financial transactions
b) Manage customer interactions and data
c) Design marketing materials
d) Analyze market trends
**Answer: b)**
*Rationale: CRM systems are designed to manage customer
interactions and store customer data to improve business
relationships.*
© WGU 2024/2025
, 3. **Which of the following is an example of a sales promotion
strategy?**
a) Content Marketing
b) Public Relations
c) Coupons and Discounts
d) Influencer Marketing
**Answer: c)**
*Rationale: Sales promotion strategies include coupons and
discounts to stimulate sales.*
4. **In the context of market segmentation, "geographic
segmentation" refers to the division of the market based on:**
a) Age
b) Income
c) Location
d) Lifestyle
**Answer: c)**
*Rationale: Geographic segmentation divides the market based
on location, such as regions, cities, or neighborhoods.*
© WGU 2024/2025
Marketing, Sales, Customer Contact
OBJECTIVE ASSESSMENT GUIDE
© WGU 2024/2025
,1. **Which of the following strategies aims at creating more
personalized marketing campaigns?**
a) Mass Marketing
b) Niche Marketing
c) B2C Marketing
d) Behavioral Targeting
**Answer: d)**
*Rationale: Behavioral targeting uses data collected on users’
browsing behavior to create personalized marketing campaigns.*
2. **The primary purpose of a Customer Relationship
Management (CRM) system is to:**
a) Automate financial transactions
b) Manage customer interactions and data
c) Design marketing materials
d) Analyze market trends
**Answer: b)**
*Rationale: CRM systems are designed to manage customer
interactions and store customer data to improve business
relationships.*
© WGU 2024/2025
, 3. **Which of the following is an example of a sales promotion
strategy?**
a) Content Marketing
b) Public Relations
c) Coupons and Discounts
d) Influencer Marketing
**Answer: c)**
*Rationale: Sales promotion strategies include coupons and
discounts to stimulate sales.*
4. **In the context of market segmentation, "geographic
segmentation" refers to the division of the market based on:**
a) Age
b) Income
c) Location
d) Lifestyle
**Answer: c)**
*Rationale: Geographic segmentation divides the market based
on location, such as regions, cities, or neighborhoods.*
© WGU 2024/2025
