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Essay

Mediaplanning opdracht

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Uploaded on
13-11-2019
Written in
2019/2020

Mediaplanning dossier voor de studie (AD) Communicatie leerjaar 1 periode 3. Cijfer: 6. Docent: David Huijzer

Institution
Hogeschool InHolland (InHolland)
Course
Mediaplanning










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J.M.G. Floor, W.F. van Raaij Marketingcommunicatiestrategie
  • juli 2010
  • 9789001782559
  • 6

Written for

Institution
Hogeschool InHolland (InHolland)
Study
AD crossmediale communicatie
Course
Mediaplanning
All documents for this subject (1)

Document information

Uploaded on
November 13, 2019
Number of pages
23
Written in
2019/2020
Type
Essay
Professor(s)
Unknown
Grade
Unknown

Subjects

  • media
  • mediaplanning
  • plan
  • opdracht
  • communicatie
  • crossmediaal
  • crossmediale communicatie
  • leerjaar 1
  • periode 3
  • inholland

Content preview

Opdracht Mediaplanning
Joan Griffioen - AD1F




Naam: Joan Griffioen
Studentnummer: 614298
Klas: AD1F
Datum: 18-10-2019
Training: Mediaplanning - periode 3
Docent: David Huijzer

,Naam: Joan Griffioen
Studentnummer: 614298
Klas: AD1F
Datum: 18-10-2019
Training: Mediaplanning - periode 3
Docent: David Huijzer

, Voorwoord

Deze opdracht is een mediaplanning voor het merk Look-O-Look. Het gaat om een
snoepcampagne die de ouders van kinderen moet laten zien dat af en toe snoepen best moet
kunnen. Zonder dat de ouders zich daarbij schuldig voelen. In dit mediaplan wordt de
mediabriefing, marketing-communicatiedoelstelling, mediadoelsteling, mediastrategie en twee
media artikelen behandeld.
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