Hootsuite Advanced Social
Advertising Questions with Answers
While each campaign will be unique, in general, reach, views, and
engagements are metrics most commonly associated with measuring the
success of a ___________ Campaign. - -Brand
-For advertising campaigns focused on Performance, generally you'll be
measuring a tangible, specific action, referred to as a(n): - -conversion
-When creating performance ads, social advertisers find it useful to use data
that's been collected on visitors to their organization's website to create
targeted custom audiences for the ad. The best way to gather this website
data is by installing _____________ on your website and any relevant landing
pages as early as possible. - -Pixels and Google Tag Manager
-To keep your campaigns organized, we recommend creating a ____________
for all the social ads you create, using details like the year, ad name, the ad
set name, audience, coupon code, and the date the ad expires. - -naming
convention
-When designing a landing page for your ad campaign, make sure that the
headline, call to action, and creative closely match the ad that your visitors
clicked to get there. As with the associated ad, the landing page should be
designed: - -with a single purpose in mind
-Optimizing the targeting for your campaign is critical to the success of
social ads. That's why it's so important to understand your target audience
inside and out. This is where ______________ come(s) in, an important tool for
gaining knowledge about the attributes of the people to whom you'll be
advertising. - -customer personas
-If your organization doesn't have Customer Personas built out, and you
need to create your own to guide your ad targeting efforts, begin by
picturing your ideal customer and brainstorm attributes such as: - -A.
challenges they face in their day-to-day lives
B. all of the options in this list (ANSWER)
C. authors and books they enjoy
D. similar brands they could be interested in
E. none of the options in this list
-Even though social advertising campaigns are built around one goal, you
should have a unique audience targeting strategy for every network you
, advertise on because: - -A. people have different motivations for using each
network
B. targeting options vary considerably by network
C. each network has a different purpose
D. all of the options in this list (ANSWER)
-LinkedIn, Twitter, Facebook, and Instagram all allow the creation of
audiences based on demographic information and other targeting
parameters. On Facebook, these are referred to as: - -Custom Audiences
-To keep your ad campaign ROI positive, you can ______________ to prevent
serving your ad to people you know will not convert (e.g., existing
employees, people who have already converted). - -exclude audiences
-If you're running a brand awareness campaign showcasing a new hotel
location, you might consider targeting the ads towards ___________, since
research shows it's the primary type of device used for researching brands. -
-Mobile Devices
-If you're running a performance campaign aiming to drive hotel bookings
among people aged 40-60, you might consider targeting your ads toward
___________, since research shows it's the device people feel most
comfortable on. - -Desktop Computers
-When using a Lookalike Audience to build brand awareness, you can narrow
down your audience by excluding people you know won't be interested, or
who have already converted by using ______________ to prevent people who
have already visited your website from being served your ad. - -pixel data
-The best data source for creating a remarketing audience is: - -A.
newsletter sign up lists
B. platform data such as users who like and engage with your posts
C. all of the options in this list (ANSWER)
D. website pixels
E. both a and b
F. customer data from your company's CRM
-Which of the following are the two main benefits of using Lookalike
Audiences? - -A. Shows your ad to people who are more likely to engage.
B. Ability to reach new people beyond your fan base.
C. Optimizes your ad campaign for different languages and regions.
D. Enables automatic bidding success based on past performance.
E. Uses top performing audiences from similar competitors' campaigns.
F. both a and b (ANSWER)
Advertising Questions with Answers
While each campaign will be unique, in general, reach, views, and
engagements are metrics most commonly associated with measuring the
success of a ___________ Campaign. - -Brand
-For advertising campaigns focused on Performance, generally you'll be
measuring a tangible, specific action, referred to as a(n): - -conversion
-When creating performance ads, social advertisers find it useful to use data
that's been collected on visitors to their organization's website to create
targeted custom audiences for the ad. The best way to gather this website
data is by installing _____________ on your website and any relevant landing
pages as early as possible. - -Pixels and Google Tag Manager
-To keep your campaigns organized, we recommend creating a ____________
for all the social ads you create, using details like the year, ad name, the ad
set name, audience, coupon code, and the date the ad expires. - -naming
convention
-When designing a landing page for your ad campaign, make sure that the
headline, call to action, and creative closely match the ad that your visitors
clicked to get there. As with the associated ad, the landing page should be
designed: - -with a single purpose in mind
-Optimizing the targeting for your campaign is critical to the success of
social ads. That's why it's so important to understand your target audience
inside and out. This is where ______________ come(s) in, an important tool for
gaining knowledge about the attributes of the people to whom you'll be
advertising. - -customer personas
-If your organization doesn't have Customer Personas built out, and you
need to create your own to guide your ad targeting efforts, begin by
picturing your ideal customer and brainstorm attributes such as: - -A.
challenges they face in their day-to-day lives
B. all of the options in this list (ANSWER)
C. authors and books they enjoy
D. similar brands they could be interested in
E. none of the options in this list
-Even though social advertising campaigns are built around one goal, you
should have a unique audience targeting strategy for every network you
, advertise on because: - -A. people have different motivations for using each
network
B. targeting options vary considerably by network
C. each network has a different purpose
D. all of the options in this list (ANSWER)
-LinkedIn, Twitter, Facebook, and Instagram all allow the creation of
audiences based on demographic information and other targeting
parameters. On Facebook, these are referred to as: - -Custom Audiences
-To keep your ad campaign ROI positive, you can ______________ to prevent
serving your ad to people you know will not convert (e.g., existing
employees, people who have already converted). - -exclude audiences
-If you're running a brand awareness campaign showcasing a new hotel
location, you might consider targeting the ads towards ___________, since
research shows it's the primary type of device used for researching brands. -
-Mobile Devices
-If you're running a performance campaign aiming to drive hotel bookings
among people aged 40-60, you might consider targeting your ads toward
___________, since research shows it's the device people feel most
comfortable on. - -Desktop Computers
-When using a Lookalike Audience to build brand awareness, you can narrow
down your audience by excluding people you know won't be interested, or
who have already converted by using ______________ to prevent people who
have already visited your website from being served your ad. - -pixel data
-The best data source for creating a remarketing audience is: - -A.
newsletter sign up lists
B. platform data such as users who like and engage with your posts
C. all of the options in this list (ANSWER)
D. website pixels
E. both a and b
F. customer data from your company's CRM
-Which of the following are the two main benefits of using Lookalike
Audiences? - -A. Shows your ad to people who are more likely to engage.
B. Ability to reach new people beyond your fan base.
C. Optimizes your ad campaign for different languages and regions.
D. Enables automatic bidding success based on past performance.
E. Uses top performing audiences from similar competitors' campaigns.
F. both a and b (ANSWER)
