Hootsuite Social Media Certificate
Chapter 1-2
More than ____ of marketers use social media in their campaigns - -90%
-Social media allows businesses to communicate via an interactive, two-way
medium compared to traditional one-sided mediums such as tv, radio, and
print? T/F: - -True
-Millennials have become the fastest-growing demographic on several major
social networks? T/F: - -F-the fastest growing demographic on social media is
the 45-54 age bracket.
-FB has over ___ users - -1 billion
-Twitter provides brands with: - -Two way connections with customers but
also vendors, partners and employees
-Twitter provides employees within different departments the opportunity to
communicate externally and internally. T/F: - -True
-As Twitter is an open network, businesses are able to follow and monitor
their customers for insights into their ideas, habits, and opinions about
different products and services. T/F: - -True
-Teens and adults between the ages of 18-29 make up Instagram's largest
demographic. T/F: - -True
-Over ___ photos are shared on Instagram a day - -95 million
-Instagram encourages user-generated content, making it an effective
platform to host fan photo or video contests. T/F: - -True
-Youtube reaches more adults 18-49 than any cable network in the US. T/F: -
-True
-Pinterest is geared more toward social discovery than other social
networks. T/F: - -True
-The "Rich Pins" feature on Pinterest can be used to show additional details
about products. T/F - -True
, -Snapchat employs a user experience principal known as shareable design,
which holds that an app is best learned when a friend explains it to you. T/F:
- -True
-Over 2.5 billion snaps are posted on Snapchat every day. T/F: - -True
-On Pinterest, a marketing team could create a board to showcase new
products and an HR team can create a board to _____ in order to entice job
seekers:
-Post bad examples of resumes
-Highlight company culture
-Sell products
-None of the above - -Highlight company culture
-Pinterest has a large percentage of ____ compared to other social networks.
The average Pinterest user also has a high household income.
-Male users
-Female users
-Professional users
-Teenage users - -Female Users
-Designed as a mobile social network, ____ users can easily take a picture or
video on their smartphone and choose a filter to fit the scene or mood, and
then share it with their followers.
-Weibo
-Instagram
-Pinterest
-Tumblr - -Instagram
-____ is the world's largest video-sharing social network, the second largest
search engine and one of the top three websites in the world.
-Vimeo
-Weibo
-Youtube
-Facebook - -Youtube
-Twitter: Your profile picture should be easily recognizable, even at ___ size.
Your ___ is usually the best choice.
-thumbnail; logo
-thumbnail; thumbprint
-billboard size; logo
-pixel; landing page
-thumbnail; products page - -thumbnail; logo
Chapter 1-2
More than ____ of marketers use social media in their campaigns - -90%
-Social media allows businesses to communicate via an interactive, two-way
medium compared to traditional one-sided mediums such as tv, radio, and
print? T/F: - -True
-Millennials have become the fastest-growing demographic on several major
social networks? T/F: - -F-the fastest growing demographic on social media is
the 45-54 age bracket.
-FB has over ___ users - -1 billion
-Twitter provides brands with: - -Two way connections with customers but
also vendors, partners and employees
-Twitter provides employees within different departments the opportunity to
communicate externally and internally. T/F: - -True
-As Twitter is an open network, businesses are able to follow and monitor
their customers for insights into their ideas, habits, and opinions about
different products and services. T/F: - -True
-Teens and adults between the ages of 18-29 make up Instagram's largest
demographic. T/F: - -True
-Over ___ photos are shared on Instagram a day - -95 million
-Instagram encourages user-generated content, making it an effective
platform to host fan photo or video contests. T/F: - -True
-Youtube reaches more adults 18-49 than any cable network in the US. T/F: -
-True
-Pinterest is geared more toward social discovery than other social
networks. T/F: - -True
-The "Rich Pins" feature on Pinterest can be used to show additional details
about products. T/F - -True
, -Snapchat employs a user experience principal known as shareable design,
which holds that an app is best learned when a friend explains it to you. T/F:
- -True
-Over 2.5 billion snaps are posted on Snapchat every day. T/F: - -True
-On Pinterest, a marketing team could create a board to showcase new
products and an HR team can create a board to _____ in order to entice job
seekers:
-Post bad examples of resumes
-Highlight company culture
-Sell products
-None of the above - -Highlight company culture
-Pinterest has a large percentage of ____ compared to other social networks.
The average Pinterest user also has a high household income.
-Male users
-Female users
-Professional users
-Teenage users - -Female Users
-Designed as a mobile social network, ____ users can easily take a picture or
video on their smartphone and choose a filter to fit the scene or mood, and
then share it with their followers.
-Tumblr - -Instagram
-____ is the world's largest video-sharing social network, the second largest
search engine and one of the top three websites in the world.
-Vimeo
-Youtube
-Facebook - -Youtube
-Twitter: Your profile picture should be easily recognizable, even at ___ size.
Your ___ is usually the best choice.
-thumbnail; logo
-thumbnail; thumbprint
-billboard size; logo
-pixel; landing page
-thumbnail; products page - -thumbnail; logo
