Hootsuite Social Media Marketing
Certification Exam/30 Q/A
Your profile picture should be easily recognizable, even at ____ size. Your ____
is usually the best choice. - -thumbnail, logo
-When drafting the bio section of a social profile, keep in mind that only the
first ___ will appear to customers in search engine results - -140 characters
-On a facebook business page, which feature would you use if you want to
provide your followers with the ability to shop now, sign up, or contact your
organization? - -call-to-action button
-The Facebook page moderation feature: - -prevents comments that contain
certain words from being posted
-____ let you segment your company offerings by target market and are a
great way to focus on different products separately so you can modify
positioning and messaging. - -LinkedIn Showcase Pages
-Instagram allows you to include clickable links in the following areas - -
website field
-Brand voice should be developed after your social strategy has been
implemented for 6 months to see what kind of voice occurs naturally - -false
-brand advocates are: - -Dedicated fans with whom you should build closer
relationships
-You should use the 3 R's, relevance, reach, and resonance to help you
evaluate advocacy candidates. Resonance refers to - -the level of
engagement they have with their audience
-Brand advocacy programs should contain 4 components: program goals,
criteria for selection, a plan for onboarding, and finally _____ - -a plan for
continued engagement
-When announcing an employee advocacy program, it's important to
reinforce why sharing content on behalf of an employer is in the employee's
self interest. Employee advocates can showcase their engagement by
sharing content that portrays the organization in a positive light, thereby - -
differentiating themselves as a dedicated performer within the organization
Certification Exam/30 Q/A
Your profile picture should be easily recognizable, even at ____ size. Your ____
is usually the best choice. - -thumbnail, logo
-When drafting the bio section of a social profile, keep in mind that only the
first ___ will appear to customers in search engine results - -140 characters
-On a facebook business page, which feature would you use if you want to
provide your followers with the ability to shop now, sign up, or contact your
organization? - -call-to-action button
-The Facebook page moderation feature: - -prevents comments that contain
certain words from being posted
-____ let you segment your company offerings by target market and are a
great way to focus on different products separately so you can modify
positioning and messaging. - -LinkedIn Showcase Pages
-Instagram allows you to include clickable links in the following areas - -
website field
-Brand voice should be developed after your social strategy has been
implemented for 6 months to see what kind of voice occurs naturally - -false
-brand advocates are: - -Dedicated fans with whom you should build closer
relationships
-You should use the 3 R's, relevance, reach, and resonance to help you
evaluate advocacy candidates. Resonance refers to - -the level of
engagement they have with their audience
-Brand advocacy programs should contain 4 components: program goals,
criteria for selection, a plan for onboarding, and finally _____ - -a plan for
continued engagement
-When announcing an employee advocacy program, it's important to
reinforce why sharing content on behalf of an employer is in the employee's
self interest. Employee advocates can showcase their engagement by
sharing content that portrays the organization in a positive light, thereby - -
differentiating themselves as a dedicated performer within the organization
