Hootsuite Platform Certification
Exam Questions with answers
Which of the following is not a feature of Hootsuite? - -The ability to fully
automate your social media marketing activities (i.e., theAutopilot feature)
-What's the difference between a stream and a tab? - -Streams display
content from your social media networks, and tabs house a collection of
streams.
-Where in the dashboard would you primarily view and engage with your
audience and the social media content published by others? - -Tabs and
streams
-Let's say you're creating a search stream in your Hootsuite dashboard, to
find mentions of the phrase vacation holiday getaway. How do you ensure
that the exact phrase gets searched for, rather than the individual words in
the phrase? - -Quotation marks around the phrase
-What best describes the benefit of engaging with your audience using
Hootsuite, as compared to engaging natively from specific social networks? -
-Hootsuite lets you monitor and engage with all your social networks in one
place, decreasing the risk of missing an important engagement opportunity.
-Which Hootsuite feature would you use to draft and schedule a message
with two images to Twitter, and Facebook? - -Composer
-When using the Hootsuite Composer, what's the purpose of the social
profile picker? - -To select the social profiles to which you want to publish
your message
-Within the Hootsuite Composer, you can transform URLs into what's called
an 'owly' link. Which of the following are reasons you'd want to use this
feature? (pick two) - -Owly links are trackable which means you can track
how many people clicked it & Owly links use less characters than regular
URLS
-What is the advantage of connecting an Instagram business account to
Hootsuite, as opposed to a Instagram personal account? - -You can publish
posts directly from the Hootsuite Dashboard, without your mobile device
-Let's say you have 15 LinkedIn posts for an upcoming campaign, and you'd
like to schedule them evenly over a two-week period. What's the best way to
, accomplish this scheduling task using Hootsuite? - -By using the calendar
scheduling function in the Planner
-You want to drive traffic to a new landing page for a campaign, and want a
web address that's short, easy to remember, trackable, and reflective of your
brand. Hootsuite supports you with: - -Vanity URLs
-Conversations on Twitter move fast and it's easy to miss the opportunity to
engage with an important influencer or prospect. _____________ are a great
way to group together similar people and topics in Twitter so you can focus
on activity within a group without distractions. - -Twitter lists
-Let's say that you want to put paid advertising dollars behind any post
you've published that contains the word "excellent", has an image, and
received over 500 Likes. What feature in Hootsuite's Promote tool would you
use to accomplish this? - -Automation triggers
-When saving messages as drafts, it's important to remember that your
draft will not go live unless _______. - -You have scheduled it or clicked
Publish
-Which of the following is a reason why you would want to add a moderate
stream for YouTube in your Hootsuite dashboard? - -To vet incoming
comments on your channel or specific videos by approving or deleting them
-When using Hootsuite's Bulk Composer, all messages must be scheduled at
least _______ ahead of when you plan to import the CSV file into Hootsuite. -
-10 minutes
-You can publish single-image Instagram posts directly from the Hootsuite
dashboard If you have set-up your Instagram account as a ______________ . - -
Instagram Business Account (Direct Publishing)
-YouTube is a great source for curating interesting content for your
audience. Hootsuite helps with its built in YouTube ____________. This lets you
discover new videos based on keywords or key phrases. - -
-See the visual below. Why is the action being taken here important? - -
-Which description below best describes the action you would undertake in
this dialog box? - -
-Enabling notifications for your Instagram account(s) in your Hootsuite
mobile app allows Hootsuite to send _____________ that notify you when
scheduled Instagram posts are ready to be published. - -Push notifications
Exam Questions with answers
Which of the following is not a feature of Hootsuite? - -The ability to fully
automate your social media marketing activities (i.e., theAutopilot feature)
-What's the difference between a stream and a tab? - -Streams display
content from your social media networks, and tabs house a collection of
streams.
-Where in the dashboard would you primarily view and engage with your
audience and the social media content published by others? - -Tabs and
streams
-Let's say you're creating a search stream in your Hootsuite dashboard, to
find mentions of the phrase vacation holiday getaway. How do you ensure
that the exact phrase gets searched for, rather than the individual words in
the phrase? - -Quotation marks around the phrase
-What best describes the benefit of engaging with your audience using
Hootsuite, as compared to engaging natively from specific social networks? -
-Hootsuite lets you monitor and engage with all your social networks in one
place, decreasing the risk of missing an important engagement opportunity.
-Which Hootsuite feature would you use to draft and schedule a message
with two images to Twitter, and Facebook? - -Composer
-When using the Hootsuite Composer, what's the purpose of the social
profile picker? - -To select the social profiles to which you want to publish
your message
-Within the Hootsuite Composer, you can transform URLs into what's called
an 'owly' link. Which of the following are reasons you'd want to use this
feature? (pick two) - -Owly links are trackable which means you can track
how many people clicked it & Owly links use less characters than regular
URLS
-What is the advantage of connecting an Instagram business account to
Hootsuite, as opposed to a Instagram personal account? - -You can publish
posts directly from the Hootsuite Dashboard, without your mobile device
-Let's say you have 15 LinkedIn posts for an upcoming campaign, and you'd
like to schedule them evenly over a two-week period. What's the best way to
, accomplish this scheduling task using Hootsuite? - -By using the calendar
scheduling function in the Planner
-You want to drive traffic to a new landing page for a campaign, and want a
web address that's short, easy to remember, trackable, and reflective of your
brand. Hootsuite supports you with: - -Vanity URLs
-Conversations on Twitter move fast and it's easy to miss the opportunity to
engage with an important influencer or prospect. _____________ are a great
way to group together similar people and topics in Twitter so you can focus
on activity within a group without distractions. - -Twitter lists
-Let's say that you want to put paid advertising dollars behind any post
you've published that contains the word "excellent", has an image, and
received over 500 Likes. What feature in Hootsuite's Promote tool would you
use to accomplish this? - -Automation triggers
-When saving messages as drafts, it's important to remember that your
draft will not go live unless _______. - -You have scheduled it or clicked
Publish
-Which of the following is a reason why you would want to add a moderate
stream for YouTube in your Hootsuite dashboard? - -To vet incoming
comments on your channel or specific videos by approving or deleting them
-When using Hootsuite's Bulk Composer, all messages must be scheduled at
least _______ ahead of when you plan to import the CSV file into Hootsuite. -
-10 minutes
-You can publish single-image Instagram posts directly from the Hootsuite
dashboard If you have set-up your Instagram account as a ______________ . - -
Instagram Business Account (Direct Publishing)
-YouTube is a great source for curating interesting content for your
audience. Hootsuite helps with its built in YouTube ____________. This lets you
discover new videos based on keywords or key phrases. - -
-See the visual below. Why is the action being taken here important? - -
-Which description below best describes the action you would undertake in
this dialog box? - -
-Enabling notifications for your Instagram account(s) in your Hootsuite
mobile app allows Hootsuite to send _____________ that notify you when
scheduled Instagram posts are ready to be published. - -Push notifications
