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Exam (elaborations)

Chp. 15 (POM) Marketing Channel Overview Latest Update ALL ARE CORRECT ANSWERS (each

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  • chp 15 pom marketing channel overview latest up

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8/31/24, 2:00 PM




Chp. 15 (POM) Marketing Channel Overview
Jeremiah
Terms in this set (31)

Individuals and firms involved in making products
Marketing channel
available for consumers

Intermediary between manufacturer and end-user
Middleman
markets

Intermediary with legal authority to act for the
Agent/broker
manufacturer

Intermediary selling to other intermediaries, usually
Wholesaler
retailers

Retailer Intermediary selling directly to consumers

Transactional function Intermediaries buying and selling products or services

Logistical function Gathering, sorting, and dispersing products

Facilitating function Making transactions easier for buyers

Direct channel Producer and consumer deal directly
Chp. 15 (POM) Marketing Channel Overview




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