©THEBRIGHT EXAM STUDY SOLUTIONS 8/22/2024 12:54 PM
PSCI 1101 TEST 3 Exam Questions With
Correct Answers.
MEDIA AND POLITICS - answer✔✔GOVT CH 10
Intermediary organizations - answer✔✔Examples: Media, Political Parties, Interest Groups
Intermediate relationship between the people and government
Mass media - answer✔✔Communication channels like newspapers, radio, tv where people can
communicate to mass audiences
Includes:
Print and electronic media
Print media - answer✔✔Newspapers, magazines
Electronic media - answer✔✔Internet, tv and radio
Sound bite - answer✔✔Brief comment, few seconds, gets point across
Why? Time constraints
Short, catchy phrases (dramatic)
Political Advertising - answer✔✔Self explanatory
Types:
Personal attack ads
Issue Ads (used by IG's)
Negative advertising
Free media - answer✔✔News Coverage
Politicians try to get covered in news
Simplification of communication
a. 30 second ads
b. sound bites
, ©THEBRIGHT EXAM STUDY SOLUTIONS 8/22/2024 12:54 PM
c. talking points
d. no real dialogue
News management - answer✔✔Create newsworthy events for candidates, why? free press
Attempts to get news coverage, and influence that coverage
Strategies:
1. Provide dramatic visuals
2. Get covered
3. Convey message
Spin doctor - answer✔✔A candidates press advisor, tries to persuade media to "slant" event or
action
Spin - answer✔✔Reporters slant or interpretation of an event or action
Talk radio - answer✔✔"wild west of media"
All (most) are politically conservative
Push boundaries
Average listener is white, middle aged, conservative male
A response to counter liberal bias in the media
Media bias - answer✔✔Only 24% of Americans have confidence in news
Types:
Partisan bias
Bias against losers (who won the debate)
"Selection" bias (entertainment factor, pressure from advertisers or corporate owners of what to
broadcast)
Partisan bias - answer✔✔Liberal v Conservative Bias
64% of public perceive media to be left leaning
However, most journalists=liberal, most corporate employees of news companies= conservative
(Balances out?)
Journalistic values - answer✔✔Objectivity
Objectivity - answer✔✔Do gatekeepers value this?
PSCI 1101 TEST 3 Exam Questions With
Correct Answers.
MEDIA AND POLITICS - answer✔✔GOVT CH 10
Intermediary organizations - answer✔✔Examples: Media, Political Parties, Interest Groups
Intermediate relationship between the people and government
Mass media - answer✔✔Communication channels like newspapers, radio, tv where people can
communicate to mass audiences
Includes:
Print and electronic media
Print media - answer✔✔Newspapers, magazines
Electronic media - answer✔✔Internet, tv and radio
Sound bite - answer✔✔Brief comment, few seconds, gets point across
Why? Time constraints
Short, catchy phrases (dramatic)
Political Advertising - answer✔✔Self explanatory
Types:
Personal attack ads
Issue Ads (used by IG's)
Negative advertising
Free media - answer✔✔News Coverage
Politicians try to get covered in news
Simplification of communication
a. 30 second ads
b. sound bites
, ©THEBRIGHT EXAM STUDY SOLUTIONS 8/22/2024 12:54 PM
c. talking points
d. no real dialogue
News management - answer✔✔Create newsworthy events for candidates, why? free press
Attempts to get news coverage, and influence that coverage
Strategies:
1. Provide dramatic visuals
2. Get covered
3. Convey message
Spin doctor - answer✔✔A candidates press advisor, tries to persuade media to "slant" event or
action
Spin - answer✔✔Reporters slant or interpretation of an event or action
Talk radio - answer✔✔"wild west of media"
All (most) are politically conservative
Push boundaries
Average listener is white, middle aged, conservative male
A response to counter liberal bias in the media
Media bias - answer✔✔Only 24% of Americans have confidence in news
Types:
Partisan bias
Bias against losers (who won the debate)
"Selection" bias (entertainment factor, pressure from advertisers or corporate owners of what to
broadcast)
Partisan bias - answer✔✔Liberal v Conservative Bias
64% of public perceive media to be left leaning
However, most journalists=liberal, most corporate employees of news companies= conservative
(Balances out?)
Journalistic values - answer✔✔Objectivity
Objectivity - answer✔✔Do gatekeepers value this?
