COM3708
Assignment 1
PORTFOLIO
Semester 2
DUE 9 September 2024
, Table of Contents
1. Introduction ............................................................................................................................. 3
2. Phase 1: Assessment Overview .............................................................................................. 3
2.1 Identifying the Communicator.............................................................................................. 3
2.1.1 Organisation Identification ............................................................................................ 3
2.1.2 Letter to Organisation ................................................................................................... 4
2.1.3 Experience in Approaching the Organisation................................................................... 5
2.1.4 Organisation’s Response................................................................................................ 5
2.1.5 Establishing a Working Relationship ............................................................................... 5
2.1.6 Designating the Communicator...................................................................................... 5
2.2 Identifying the Target Audience ........................................................................................... 6
2.2.1 Problem Statement ....................................................................................................... 6
2.2.2 Sub-Problems ............................................................................................................... 6
2.2.3 Research Questions....................................................................................................... 6
2.2.4 Unit of Analysis ............................................................................................................. 6
2.2.5 Population for the Study................................................................................................ 7
2.2.6 Sampling Procedures ..................................................................................................... 7
2.2.7 Research Methodology.................................................................................................. 7
2.2.8 Reporting Results.......................................................................................................... 7
2.2.9 Audience Segmentation ................................................................................................ 7
2.2.10 Reflections on the Research ......................................................................................... 7
3. Conclusion................................................................................................................................ 8
4. Appendices............................................................................................................................... 8
Assignment 1
PORTFOLIO
Semester 2
DUE 9 September 2024
, Table of Contents
1. Introduction ............................................................................................................................. 3
2. Phase 1: Assessment Overview .............................................................................................. 3
2.1 Identifying the Communicator.............................................................................................. 3
2.1.1 Organisation Identification ............................................................................................ 3
2.1.2 Letter to Organisation ................................................................................................... 4
2.1.3 Experience in Approaching the Organisation................................................................... 5
2.1.4 Organisation’s Response................................................................................................ 5
2.1.5 Establishing a Working Relationship ............................................................................... 5
2.1.6 Designating the Communicator...................................................................................... 5
2.2 Identifying the Target Audience ........................................................................................... 6
2.2.1 Problem Statement ....................................................................................................... 6
2.2.2 Sub-Problems ............................................................................................................... 6
2.2.3 Research Questions....................................................................................................... 6
2.2.4 Unit of Analysis ............................................................................................................. 6
2.2.5 Population for the Study................................................................................................ 7
2.2.6 Sampling Procedures ..................................................................................................... 7
2.2.7 Research Methodology.................................................................................................. 7
2.2.8 Reporting Results.......................................................................................................... 7
2.2.9 Audience Segmentation ................................................................................................ 7
2.2.10 Reflections on the Research ......................................................................................... 7
3. Conclusion................................................................................................................................ 8
4. Appendices............................................................................................................................... 8
