©SOPHIABENNET@2024/2025 Tuesday, August 20, 2024 10:21 AM
RTF 305 Exam 2 Study Guide with
Complete Solutions
Genre development from radio to TV - Answer✔️✔️-• Same formats
o Soap operas, mystery, ect
TV networks relation to radio networks - Answer✔️✔️-• TV was built on the
same model as radio: commercial broadcasting
• Same networks: NBC, CBS, and ABC
• Same govt approach: regulated monopolies (FCC again)
Factors for economic success in Broadcast TV - Answer✔️✔️-• TV could
reach into the home, constructed itself as a "domestic medium"
• Many interested in TV ads
• TV allows us to imagine ourselves as one nation
"The Vast Wasteland" - Answer✔️✔️-• FCC chairman Newton Minow
• In speech to national association of broadcasters May 9, 1961, calls TV a
"Vast wasteland"
• Challenges networks to do better
• PBS eventually created with govt, foundation assistance as partial
response
1
,©SOPHIABENNET@2024/2025 Tuesday, August 20, 2024 10:21 AM
Prime Time Access Rule (PTAR) - Answer✔️✔️-o No network feed during
first hour of primetime
o Only local programming or syndicated programming
Narrowcasting - Answer✔️✔️-focusing on niche audiences
o Economic model for broadcast TV: rely on ad revenues
Finance and Syndication Rules - Answer✔️✔️-Financial interest rules:
• Networks own small proportion of programs
• Producers retain ownership rights
Syndication rules:
o Produces retained syndication rules
o Networks cannot dominate syndicate
eliminated by 1995
TV Network oligopoly - Answer✔️✔️-All same networks as radio, govt steps
in
Deregulation and the Reagan Era - Answer✔️✔️-Upsides
o more channels
o more choices
o more kinds of TV shows
Downsides:
2
,©SOPHIABENNET@2024/2025 Tuesday, August 20, 2024 10:21 AM
o Defines media policy in economic terms, not in terms of citizenship,
access or democracy
o Less diversity/local programming
o Less access for non-wealthy citizens
Synergy Practices - Answer✔️✔️-Practices that base an entire campaign
around the various channels an organization. Spiderman 3 also included
games, toys, comics and video games. The movie was part of a larger plan.
The "Fox Formula" - Answer✔️✔️-Fox unveils new programming strategy:
o Roll out schedule (program few days a week or weekends)
• Goal: target "new" audiences (ppl who had been ignored by "Big 3"
networks")
Consequences of post-network era - Answer✔️✔️-• Increasing fluidity
between premium, basic cable, and network content
• Proliferation/profitability of cable channels draws greater talent to
television
• Vastly more original programming
o Real Housewives v. Mad Men
Strategies for 4 major networks - Answer✔️✔️-o Invest in internet
technology: NBC owns Hulu
o Find alternatives to advertising
3
, ©SOPHIABENNET@2024/2025 Tuesday, August 20, 2024 10:21 AM
• Product placement on American Idol
• Song downloads on Glee
o Focus on "blockbuster" live programming
• The super bowl, the Oscars, the Olympics
o Find cheaper alternatives: reality TV
Evolution to an information society - Answer✔️✔️-The evolution and
progression of communication formats through time; oral in the
preagricultural, print in the agricultural, mass communication in the
industrial, and digital in our now information society.
oral communication - Answer✔️✔️-communication that is primarily spoken
written communication - Answer✔️✔️-any communication that must be
read
industrial society and communication - Answer✔️✔️-..., the Industrial
Revolution extended Gutenberg's methods to the manufacture of not just
newsprint, but virtually all types of goods. Industrial production ( and
higher wages) was centered in large cities, triggering a mass migration
from rural areas to cities and from agricultural jobs to manufacturing.
Growing urban populations with money to spend on manufactured goods
provided ready audiences as newspapers expanded to become the first
advertising supported medium of mass communication.
impact of digital media on society - Answer✔️✔️-new social effects:
4
RTF 305 Exam 2 Study Guide with
Complete Solutions
Genre development from radio to TV - Answer✔️✔️-• Same formats
o Soap operas, mystery, ect
TV networks relation to radio networks - Answer✔️✔️-• TV was built on the
same model as radio: commercial broadcasting
• Same networks: NBC, CBS, and ABC
• Same govt approach: regulated monopolies (FCC again)
Factors for economic success in Broadcast TV - Answer✔️✔️-• TV could
reach into the home, constructed itself as a "domestic medium"
• Many interested in TV ads
• TV allows us to imagine ourselves as one nation
"The Vast Wasteland" - Answer✔️✔️-• FCC chairman Newton Minow
• In speech to national association of broadcasters May 9, 1961, calls TV a
"Vast wasteland"
• Challenges networks to do better
• PBS eventually created with govt, foundation assistance as partial
response
1
,©SOPHIABENNET@2024/2025 Tuesday, August 20, 2024 10:21 AM
Prime Time Access Rule (PTAR) - Answer✔️✔️-o No network feed during
first hour of primetime
o Only local programming or syndicated programming
Narrowcasting - Answer✔️✔️-focusing on niche audiences
o Economic model for broadcast TV: rely on ad revenues
Finance and Syndication Rules - Answer✔️✔️-Financial interest rules:
• Networks own small proportion of programs
• Producers retain ownership rights
Syndication rules:
o Produces retained syndication rules
o Networks cannot dominate syndicate
eliminated by 1995
TV Network oligopoly - Answer✔️✔️-All same networks as radio, govt steps
in
Deregulation and the Reagan Era - Answer✔️✔️-Upsides
o more channels
o more choices
o more kinds of TV shows
Downsides:
2
,©SOPHIABENNET@2024/2025 Tuesday, August 20, 2024 10:21 AM
o Defines media policy in economic terms, not in terms of citizenship,
access or democracy
o Less diversity/local programming
o Less access for non-wealthy citizens
Synergy Practices - Answer✔️✔️-Practices that base an entire campaign
around the various channels an organization. Spiderman 3 also included
games, toys, comics and video games. The movie was part of a larger plan.
The "Fox Formula" - Answer✔️✔️-Fox unveils new programming strategy:
o Roll out schedule (program few days a week or weekends)
• Goal: target "new" audiences (ppl who had been ignored by "Big 3"
networks")
Consequences of post-network era - Answer✔️✔️-• Increasing fluidity
between premium, basic cable, and network content
• Proliferation/profitability of cable channels draws greater talent to
television
• Vastly more original programming
o Real Housewives v. Mad Men
Strategies for 4 major networks - Answer✔️✔️-o Invest in internet
technology: NBC owns Hulu
o Find alternatives to advertising
3
, ©SOPHIABENNET@2024/2025 Tuesday, August 20, 2024 10:21 AM
• Product placement on American Idol
• Song downloads on Glee
o Focus on "blockbuster" live programming
• The super bowl, the Oscars, the Olympics
o Find cheaper alternatives: reality TV
Evolution to an information society - Answer✔️✔️-The evolution and
progression of communication formats through time; oral in the
preagricultural, print in the agricultural, mass communication in the
industrial, and digital in our now information society.
oral communication - Answer✔️✔️-communication that is primarily spoken
written communication - Answer✔️✔️-any communication that must be
read
industrial society and communication - Answer✔️✔️-..., the Industrial
Revolution extended Gutenberg's methods to the manufacture of not just
newsprint, but virtually all types of goods. Industrial production ( and
higher wages) was centered in large cities, triggering a mass migration
from rural areas to cities and from agricultural jobs to manufacturing.
Growing urban populations with money to spend on manufactured goods
provided ready audiences as newspapers expanded to become the first
advertising supported medium of mass communication.
impact of digital media on society - Answer✔️✔️-new social effects:
4
