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Advertising - What psychological tricks do they use?

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Advertising - What psychological tricks do they use e.g Principle of reciprocation, Principle of authority, etc

Institution
Kings College London (KCL)
Course
Psychology - Marketing








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Institution
Kings College London (KCL)
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Course
Psychology - Marketing
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Uploaded on
August 26, 2024
Number of pages
2
Written in
2024/2025
Type
Class notes
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Contains
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Subjects

  • psychology
  • consumer psychology
  • business
  • marketing
  • advertising
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