INSIDE LVMH FINAL QUIZ WITH ANSWERS

INSIDE LVMH FINAL QUIZ WITH ANSWERS What business sector generated the highest share of revenues in 2021? - CORRECT ANSWER-fashion & leather goods How many stores does LVMH manage? - CORRECT ANSWER-5,500 Which was the first Perfume launched in 1947 by Christian Dior? - CORRECT ANSWER-Miss Dior What are the key drivers for selective retailing maisons? - CORRECT ANSWER-- Constant innovation -Personalisation of relationships -Transforming shopping in a unique experience Select the latest Maison who joined the LVMH Watches & Jewelry division. - CORRECT ANSWER-Tiffany & Co Among the following activities, which one(s) can you find in the other activities sector ? - CORRECT ANSWER-- Culture -Art -Lifestyle -Hospitality Which is the latest Maison created in the Perfumes & Cosmetics division? - CORRECT ANSWER-STELLA by Stella McCartney How many Maison are these with in the LVMH Group? - CORRECT ANSWER-More than 75 How many employees work at LVMH? - CORRECT ANSWER 175,000 Eminete is a new Maison of the Wine & Spirits division and offers high qualitative. - CORRECT ANSWER-Rum What are the core values of LVMH? - CORRECT ANSWER-- Creativity & Innovation -Entrepreneurial Spirit -Quest for excellence -Sense of commitment According to Bain & Company, by 2025 online sales will represent - CORRECT ANSWER-More than 30% of the luxury sales Select the appropriate sentences related to LVMH omnichannel strategy - CORRECT ANSWER-- Omnichannel is a client - centric approach aimed at providing a consistent, qualitative, and seamless customer experience across all channels and geographic. - Establishlising a smooth omnichannel customer experience requires cross collaboration across all teams, departments, and through all activities from warehouses to stores. Looking at distribution, is Brick and Mortar still important part of the luxury story? - CORRECT ANSWER-Yes Which of the following statements are part of the 6 pillars of the LVMH business model? - CORRECT ANSWER-- Sustaining savior faire - Creating synergies - Balance across business segments and locations - Decentralized organization Which characteristics may help to measure the luxuriousness of an offer? - CORRECT ANSWER-- Price - Quality - Scarcity - Signed by brands What challenges can you be faced with when innovating in the luxury sector? - CORRECT ANSWER-- Integrating the human sensibility within innovation - Finding the right pace of innovation implementing all of the newest tech innovations quickly How are eco-conscious customers adapting their consumption? - CORRECT ANSWER-- Rediscovering vintage products -Rethinking the products as a service (rental) and not only a good to own Consumers place a greater value on customised products because it answers their need for uniqueness - CORRECT ANSWER-True From creating value to expressing value-what are the key principles of luxury? - CORRECT ANSWER-- Consumers have a range of consumption motivations - Consumers tend to express their values through the brands they select - Brands can become powerful personal branding tools as they project clear and strong values - Brands can deliver higher perceived value to their customers by expressing own values. What is one of the most important dimensions of Luxury for Serge Carreira? - CORRECT ANSWER-True Emotional value... - CORRECT ANSWER-is about the ability of brands to create affective responses all the way to strong emotions of joy and pride, and to identify and nurture these emotions. To remain relevant, what values must brands respect? - CORRECT ANSWER-- Sustainability - Quality - Inclusivity Is sustainability the biggest challenge for the luxury industry? - CORRECT ANSWER-Yes, say experts from Guerlain and Louis Vuitton The environment is the key to the future of luxury. - CORRECT ANSWER-LVMH drives biodiversity, climate change, traceability and circulating Sustainability and sustainable development can be seen as the ability to meet the needs of the present without compromising the ability of future generations to meet their own needs - CORRECT ANSWER-Yes Which of the following are part of LVMH's Life 360 Program to positively impact the environment? - CORRECT ANSWER-- Protect Biodiversity - Fight Climate Change - Participate to the circular economy