Wilcox Exam 3 – Lectures| Questions and Verified Solutions | Latest Update 2024/2025 | Graded A+

Wilcox Exam 3 – Lectures| Questions and Verified Solutions | Latest Update 2024/2025 | Graded A+ segmentation process today - Answer -1) define the promotion uses for segmentation 2) use geographic, demographic, and psychographic variables to create segments 3) predict response of market segments to products / media through behavioral segmentation 4) rank segments and addressing adv/pr only to segments with the greatest profit potential psychographic segmentation - Answer -purpose is to add attitude and behavior to demographics VALS2 - Answer -offers marketers a view of US population via eight "value and lifestyle" categories -profile of consumers personalities, activities, buying behavior via a survey with lifestyle, product usage, and demographic data -developed by SRI Internationa