D174 Pre-Assessment:
Marketing Management –
WGU exam questions and
answers
A local doctor's office is deciding whether to install
computer games in the waiting room to entertain
children who are waiting for appointments. Which
macro-level external factor encourages the office
to install this technology?
Demographic
3 multiple choice options
A company in a competitive industry needs to
conduct an internal and external company analysis
to determine future marketing strategies. Which
form of analysis should the company use?
SWOT
3 multiple choice options
A company has a vision and mission to make
education accessible to everyone around the
world. It has innovative products and has
developed an organization around capturing new
opportunities to execute the mission. Which
strategic type is this categorized as?
Prospector
Marketing Management –
WGU exam questions and
answers
A local doctor's office is deciding whether to install
computer games in the waiting room to entertain
children who are waiting for appointments. Which
macro-level external factor encourages the office
to install this technology?
Demographic
3 multiple choice options
A company in a competitive industry needs to
conduct an internal and external company analysis
to determine future marketing strategies. Which
form of analysis should the company use?
SWOT
3 multiple choice options
A company has a vision and mission to make
education accessible to everyone around the
world. It has innovative products and has
developed an organization around capturing new
opportunities to execute the mission. Which
strategic type is this categorized as?
Prospector
