Marketing Management -
D174 - WGU Pre-Assessment:
(JNV1) with verified solutions
An established company is discussing various
marketing strategies, and the chief information
officer is asked to improve the online presence of
the company by converting paper documents to
electronic forms. Which of the AMA's Seven Big
Problems in Marketing is this company addressing?
- answer
Which two concepts are core to marketing? -
answer Value and exchange
A popcorn company that differentiates itself from
the competition with its fresh, handmade popcorn
is expanding its business to e-commerce. Given its
focus on producing high quality, gourmet popcorn,
the company is concerned it cannot keep up with
demand so it's looking at new equipment to
sustain its handmade unique selling proposition
and improve production efficiency. Which extended
marketing mix element will the company be
focusing on? - answer Process
,The founder of a well-known company is focused
on keeping and cultivating profitable current
customers by collecting and using real-time
customer information. Which post-marketing
concept is the focus of this company? - answer
Relationship orientation
Which element in the marketing mix is
demonstrated by a magazine subscription service
employing telemarketing strategies during early
evening hours? - answer Promotion
A local doctor's office is deciding whether to install
computer games in the waiting room to entertain
children who are waiting for appointments. Which
macro-level external factor encourages the office
to install this technology? - answer Demographic
A company in a competitive industry needs to
conduct an internal and external company analysis
to determine future marketing strategies. Which
form of analysis should the company use? - answer
SWOT
A company has a vision and mission to make
education accessible to everyone around the
world. It has innovative products and has
developed an organization around capturing new
opportunities to execute the mission. Which
, strategic type is this categorized as? - answer
Prospector
A cable company's marketing plan states that the
company will lower prices during the next year to
attract customers away from competitors. At which
planning level has the statement been written? -
answer Tactical
A grocery store's marketing plan states that the
company will purchase billboard advertising space
during the first three months of the year. At which
planning level has the statement been written? -
answer Tactical
A law firm hires two new attorneys to
accommodate the growing needs of its largest
client. Which of Porter's five forces is this an
example of? - answer Power of customers
Which task should a university bookstore that
recently purchased new inventory management
software employ a SWOT analysis to accomplish? -
answer Identify employee training needs
A mobile phone company wants to employ a
dynamic marketing campaign to separate itself
from competitors. Which task should the company
D174 - WGU Pre-Assessment:
(JNV1) with verified solutions
An established company is discussing various
marketing strategies, and the chief information
officer is asked to improve the online presence of
the company by converting paper documents to
electronic forms. Which of the AMA's Seven Big
Problems in Marketing is this company addressing?
- answer
Which two concepts are core to marketing? -
answer Value and exchange
A popcorn company that differentiates itself from
the competition with its fresh, handmade popcorn
is expanding its business to e-commerce. Given its
focus on producing high quality, gourmet popcorn,
the company is concerned it cannot keep up with
demand so it's looking at new equipment to
sustain its handmade unique selling proposition
and improve production efficiency. Which extended
marketing mix element will the company be
focusing on? - answer Process
,The founder of a well-known company is focused
on keeping and cultivating profitable current
customers by collecting and using real-time
customer information. Which post-marketing
concept is the focus of this company? - answer
Relationship orientation
Which element in the marketing mix is
demonstrated by a magazine subscription service
employing telemarketing strategies during early
evening hours? - answer Promotion
A local doctor's office is deciding whether to install
computer games in the waiting room to entertain
children who are waiting for appointments. Which
macro-level external factor encourages the office
to install this technology? - answer Demographic
A company in a competitive industry needs to
conduct an internal and external company analysis
to determine future marketing strategies. Which
form of analysis should the company use? - answer
SWOT
A company has a vision and mission to make
education accessible to everyone around the
world. It has innovative products and has
developed an organization around capturing new
opportunities to execute the mission. Which
, strategic type is this categorized as? - answer
Prospector
A cable company's marketing plan states that the
company will lower prices during the next year to
attract customers away from competitors. At which
planning level has the statement been written? -
answer Tactical
A grocery store's marketing plan states that the
company will purchase billboard advertising space
during the first three months of the year. At which
planning level has the statement been written? -
answer Tactical
A law firm hires two new attorneys to
accommodate the growing needs of its largest
client. Which of Porter's five forces is this an
example of? - answer Power of customers
Which task should a university bookstore that
recently purchased new inventory management
software employ a SWOT analysis to accomplish? -
answer Identify employee training needs
A mobile phone company wants to employ a
dynamic marketing campaign to separate itself
from competitors. Which task should the company
