ADV 318J Wilcox Exam 1 - Chapter 4 | Questions and Correct Solutions | Latest update 2024/2025 | Graded A+

ADV 318J Wilcox Exam 1 - Chapter 4 | Questions and Correct Solutions | Latest update 2024/2025 | Graded A+ Pros of advertising - Answer -1) Advertising informs 2) The economic effects of advertising lower the cost of products 3) Advertising addresses a wide variety of basic human needs 4) Advertising only reflects society's priorities 5) Advertisers are showing much more sensitivity 6) Advertising is a source of fulfillment and liberation7) Advertising is Democratic art 8) Advertising fosters a diverse and affordable mass media (T/F) An argument in support of advertising is that it provides invaluable exposure to issues - Answer -True (T/F) By regularly assessing information and advertising claims, consumers become more educated regarding the features, benefits, functions, and value of products - Answer -True Product search time - Answer -The amount of time an individual spends to search for desired products and services is reduced because of advertising, access to the Web, and m