ADV 318J Wilcox Exam 1 - Chapter 3 | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+

ADV 318J Wilcox Exam 1 - Chapter 3 | Questions and Correct Solutions | latest Update 2024/2025 | Graded A+ (T/F) Advertising is a product of modern times and modern media - Answer -True Advertising came into being because of these four major factors: - Answer -1) The rise of capitalism 2) The Industrial Revolution 3) The Emergence of Modern Branding 4) The rise of modern mass media (T/F) One of the tools used to stimulate demand is advertising - Answer -TrueThe Industrial Revolution - Answer -A major change in Western society beginning in the mid-18th century and marked by a rapid change from an agricultural to an industrial economy (T/F) The Industrial Revolution had little to do with advertising other than reducing household self-sufficiency - Answer -False Principle of limited liability - Answer -An economic principle that allows an investor to risk only his or her shares of a corporation, rather than personal wealth, in business ventures (T/F) There is NOT a strong relationship between per capita outlays for advertising and an increase in the size of cities - Answer -False Branding - Answer -The strateg