ADV 318J: Exam 2 (Wilcox) Test | Questions and Correct Answers | latest Update 2024/2025 | Graded A+

ADV 318J: Exam 2 (Wilcox) Test | Questions and Correct Answers | latest Update 2024/2025 | Graded A+ account planner - Answer -in an advertising agency, the professional who synthesizes all relevant consumer research and uses it to help the team design a coherent advertising strategy for a client's brand or product account services - Answer -a team of agency managers that identifies the benefits a client's brand offers, its target audiences, and the best competitive positioning, and then develops a complete promotion plan advertiser - Answer -business, not-for-profit, or government organization that uses advertising and other promotional techniques to communicate with target markets and to stimulate awareness and demand for its brands (also called client by agency partners) advertising agency - Answer -an organization of professionals who provide creative and business services to clients related to planning, preparing, and placing advertisements blog - Answer -website frequented by individuals with common interests where they can post ideas, opinions, and personalexperiences. Such sites have emerged as sophisticated (but not objective) sources of product and brand information client - Answer -the company or organization that pays for advertising (also called the sponsor) commission system - Answer -a method of agency compensation based on the amount of money the advertiser spends on the media consultant - Answer -individuals who