ADV 318J Exam 3 (Wilcox) | Questions and Correct Answers | Latest Update 2024/2025 | Graded A+

ADV 318J Exam 3 (Wilcox) | Questions and Correct Answers | Latest Update 2024/2025 | Graded A+ Hastings - Answer -the birthplace of Kool-Aid audience segmentation - Answer --the process of identifying a marketer's "best prospects" -on the basis of: 1. identifiability 2. accessibility 3. profit potential growing market segments - Answer --single women in home buyers market -Spanish speaking consumers in web market growing product categories - Answer --tablets -green products -wearable tech gadgetsniche marketing - Answer --segmentation made simple -process of identifying a needs-segment and targeting a product of that segment -uses research to find/create new segments cocooning - Answer -the need to protect oneself from the harsh outside world consumer trends for 2016 - Answer --buy local