ADV 318J Exam 2 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+

ADV 318J Exam 2 (Wilcox) | Questions and Correct Solutions | Latest Update 2024/2025 | Graded A+ American Advertising Federation (AAF) - Answer -maintains the "Advertising Code of American Business" Advertising Code of American Business - Answer --truth -responsibility -taste and decency American Association of Advertising - Answer --maintains a "Standard of Practices" -the "4 A's" The National Advertising Division (NAD) [of Better Business Bureaus] - Answer --investigates dishonest advertising on a consumer's behalf -contacts an offending advertiser to ask them to substantiate the claim or otherwise resolve the issue regulation by the media - Answer --protects audience from dishonest advertisers-protects audience's values examples of advocacy/pressure groups - Answer -examples: -Center for Alcohol Marketing and Youth -Center for Science in the Public Interest -Parents Television Council