Clow Chapter 8 - Traditional Media Channels
adaptive design - ✔✔ANSW✔✔..automatically adjusts
content to the screen size of the device being used to
access the webpage.
behavioral targeting - ✔✔ANSW✔✔..utilizes web data and
search patterns to identify potential customers.
brand spiraling - ✔✔ANSW✔✔..features traditional media
to promote and attract consumers to a website.
chatbots - ✔✔ANSW✔✔..are also known as
conversational agents, answer questions while offering
detailed information about a firm's products.
-Artificial intelligence, programmatic advertising, and
chatbots.
-
content marketing - ✔✔ANSW✔✔..or branded content
consists of providing useful information and product-use
solutions to potential customers on a brand website or
microsite.
sponsered content marketing is the same as branded
content, but a third party hosts the information.
adaptive design - ✔✔ANSW✔✔..automatically adjusts
content to the screen size of the device being used to
access the webpage.
behavioral targeting - ✔✔ANSW✔✔..utilizes web data and
search patterns to identify potential customers.
brand spiraling - ✔✔ANSW✔✔..features traditional media
to promote and attract consumers to a website.
chatbots - ✔✔ANSW✔✔..are also known as
conversational agents, answer questions while offering
detailed information about a firm's products.
-Artificial intelligence, programmatic advertising, and
chatbots.
-
content marketing - ✔✔ANSW✔✔..or branded content
consists of providing useful information and product-use
solutions to potential customers on a brand website or
microsite.
sponsered content marketing is the same as branded
content, but a third party hosts the information.
