Crisis Management
Three types of crisis - correct answer ✔immediate, emerging, sustained
Immediate Crisis - correct answer ✔- A sudden incident
- requires an immediate reaction and allows little time for research or
planning. Crisis plans outline general responses.
-Those plans allow management to react quickly and without confusion.
emerging crisis - correct answer ✔An issue that is brewing and that an
organization knows could disrupt operations or affect its reputation. Examples
include factory safety violations, ethically questionable actions or employee
dissatisfaction with wages and benefits. Because emerging crises are not only
possible but probable, organizations have time to research and plan how to
eliminate the problem or how to respond if the crisis erupts.
sustained crisis - correct answer ✔Continued negative news coverage or
rumors about an organization. These often evolve from immediate crises.
Examples include ongoing coverage of the 2010 BP oil spill in the Gulf of
Mexico or stories about repeated recalls by an automaker. Sustained crises
can cause lasting reputational damage.
What do you do with your crisis communications team - correct answer ✔-
Assign specific roles to team members. These roles may include designating
one person to speak to external publics and another to keep internal publics
fully informed.
, - Rehearse the crisis management team regularly.
- Train and retrain spokespersons. Emphasize the need for them to work with
others involved
(including officials and agencies) and to communicate so the organization will
be seen as speaking with one consistent voice
What are the five planning steps to a crisis comms plan - correct answer ✔1.
Identify what can go wrong and become highly visible
.
2. Assign priorities based on which vulnerabilities are most urgent.
3. Draft questions, answers and resolutions for potential scenarios.
4. Focus on what to do and say during the first critical hours of a crisis.
5. Develop a strategy to contain and counteract, not react and respond.
What are the four issues to consider when planning a crisis comms plan? -
correct answer ✔1. Define the risk for each potentially affected public.
2. Describe the actions that will mitigate each risk defined.
3. Identify the cause of the risk.
4. Demonstrate responsible management action
Three types of crisis - correct answer ✔immediate, emerging, sustained
Immediate Crisis - correct answer ✔- A sudden incident
- requires an immediate reaction and allows little time for research or
planning. Crisis plans outline general responses.
-Those plans allow management to react quickly and without confusion.
emerging crisis - correct answer ✔An issue that is brewing and that an
organization knows could disrupt operations or affect its reputation. Examples
include factory safety violations, ethically questionable actions or employee
dissatisfaction with wages and benefits. Because emerging crises are not only
possible but probable, organizations have time to research and plan how to
eliminate the problem or how to respond if the crisis erupts.
sustained crisis - correct answer ✔Continued negative news coverage or
rumors about an organization. These often evolve from immediate crises.
Examples include ongoing coverage of the 2010 BP oil spill in the Gulf of
Mexico or stories about repeated recalls by an automaker. Sustained crises
can cause lasting reputational damage.
What do you do with your crisis communications team - correct answer ✔-
Assign specific roles to team members. These roles may include designating
one person to speak to external publics and another to keep internal publics
fully informed.
, - Rehearse the crisis management team regularly.
- Train and retrain spokespersons. Emphasize the need for them to work with
others involved
(including officials and agencies) and to communicate so the organization will
be seen as speaking with one consistent voice
What are the five planning steps to a crisis comms plan - correct answer ✔1.
Identify what can go wrong and become highly visible
.
2. Assign priorities based on which vulnerabilities are most urgent.
3. Draft questions, answers and resolutions for potential scenarios.
4. Focus on what to do and say during the first critical hours of a crisis.
5. Develop a strategy to contain and counteract, not react and respond.
What are the four issues to consider when planning a crisis comms plan? -
correct answer ✔1. Define the risk for each potentially affected public.
2. Describe the actions that will mitigate each risk defined.
3. Identify the cause of the risk.
4. Demonstrate responsible management action
