Crisis Communication (Exam 1)
Importance of Crisis Communication - correct answer ✔how
organizations/individuals react to a crisis shapes opinions and, ultimately,
reputation
crisis - correct answer ✔unique moments in the history of organizations
crisis (organizational) - correct answer ✔a specific, unexpected, and non-
routine event or series of events that create high levels of uncertainty and
simultaneously present an organization with both opportunities for and threats
to its high-priority goals
characteristics of crisis - correct answer ✔surprise, threat, short response
time
unexpected events - correct answer ✔crises are almost always ______
______
key components of a working definition of organizational crisis - correct
answer ✔unexpected
non-routine
produces uncertainty
creates opportunities
threat to reputation
crisis management - correct answer ✔seeks to prevent or lessen the
negative outcomes of a crisis and thereby protect the organization,
stakeholders, and industry from harm
, crisis communications - correct answer ✔concerned with the transferring of
information to significant persons (publics) to either help avoid or prevent a
crisis (or negative occurrence), recover from a crisis, and maintain or enhance
reputation
the 2 types of crises - correct answer ✔international and unintentional
intentional crises - correct answer ✔crises initiated by acts designed to harm
an organization with questionable motives
intentional crises - correct answer ✔terrorism
sabotage
workplace violence
poor employee relationships
poor risk management
hostile takeovers
unethical leadership
unintentional crises - correct answer ✔crises caused by unforeseeable or
unavoidable matters/variables
unintentional crises - correct answer ✔natural disasters
disease outbreaks
unforeseeable technical interactions
product failure
downturns in the economy
Importance of Crisis Communication - correct answer ✔how
organizations/individuals react to a crisis shapes opinions and, ultimately,
reputation
crisis - correct answer ✔unique moments in the history of organizations
crisis (organizational) - correct answer ✔a specific, unexpected, and non-
routine event or series of events that create high levels of uncertainty and
simultaneously present an organization with both opportunities for and threats
to its high-priority goals
characteristics of crisis - correct answer ✔surprise, threat, short response
time
unexpected events - correct answer ✔crises are almost always ______
______
key components of a working definition of organizational crisis - correct
answer ✔unexpected
non-routine
produces uncertainty
creates opportunities
threat to reputation
crisis management - correct answer ✔seeks to prevent or lessen the
negative outcomes of a crisis and thereby protect the organization,
stakeholders, and industry from harm
, crisis communications - correct answer ✔concerned with the transferring of
information to significant persons (publics) to either help avoid or prevent a
crisis (or negative occurrence), recover from a crisis, and maintain or enhance
reputation
the 2 types of crises - correct answer ✔international and unintentional
intentional crises - correct answer ✔crises initiated by acts designed to harm
an organization with questionable motives
intentional crises - correct answer ✔terrorism
sabotage
workplace violence
poor employee relationships
poor risk management
hostile takeovers
unethical leadership
unintentional crises - correct answer ✔crises caused by unforeseeable or
unavoidable matters/variables
unintentional crises - correct answer ✔natural disasters
disease outbreaks
unforeseeable technical interactions
product failure
downturns in the economy
