D2 - Critical evaluation of the impacts that both macro and micro factors have
on business objectives and decision making.
Looking at all the factors, it is fair to say that City college are managing and are still having
students enrol and come back to them.
As the college are building a new campus, and they have a social responsibility towards the
environment, they need to ensure they are sensitive to the environment. By doing that they
will grab the attention of ethical people and gain their loyalty. This is good as it will help the
college achieve their objective of Increasing participation in education and providing
outstanding teaching (City College.2019). This will increase the number of enrolments and
gain college more attention. However if the college fail to be sensitive to the environment
and harm plants and cause pollution then this will impact the college badly and people will
be affected by their behaviour which might result in students leaving the college or not
applying at all therefore the college needs to be careful. Interest rates is another factor that
can impact the college. If interest rates go high, then it will affect the cost of borrowing
therefore some students might not apply for a loan for their education as they might be put
off by the cost.
This will impact the colleges decision making as they might have to change their course
prices and set them a little lower to gain more students on the courses because if they don't
do this then this will go on to affect their objectives as their main objective is to teach and
without students they would fail to do so. If minimum wages go high then this could affect the
college too as they would have to pay staff more money which means they would lose out on
more money than they used to. If this happens then it would affect their decision making as
they would have to review their plans as they might lack money due to paying staff more as
wages going higher. However this can be seen as a positive factor as higher minimum
wages mean that people will have more money therefore they might be able to pay for their
course fees themselves instead of taking a loan, this is good as it will help college achieve
their objectives of providing teaching and increasing participation in education.
on business objectives and decision making.
Looking at all the factors, it is fair to say that City college are managing and are still having
students enrol and come back to them.
As the college are building a new campus, and they have a social responsibility towards the
environment, they need to ensure they are sensitive to the environment. By doing that they
will grab the attention of ethical people and gain their loyalty. This is good as it will help the
college achieve their objective of Increasing participation in education and providing
outstanding teaching (City College.2019). This will increase the number of enrolments and
gain college more attention. However if the college fail to be sensitive to the environment
and harm plants and cause pollution then this will impact the college badly and people will
be affected by their behaviour which might result in students leaving the college or not
applying at all therefore the college needs to be careful. Interest rates is another factor that
can impact the college. If interest rates go high, then it will affect the cost of borrowing
therefore some students might not apply for a loan for their education as they might be put
off by the cost.
This will impact the colleges decision making as they might have to change their course
prices and set them a little lower to gain more students on the courses because if they don't
do this then this will go on to affect their objectives as their main objective is to teach and
without students they would fail to do so. If minimum wages go high then this could affect the
college too as they would have to pay staff more money which means they would lose out on
more money than they used to. If this happens then it would affect their decision making as
they would have to review their plans as they might lack money due to paying staff more as
wages going higher. However this can be seen as a positive factor as higher minimum
wages mean that people will have more money therefore they might be able to pay for their
course fees themselves instead of taking a loan, this is good as it will help college achieve
their objectives of providing teaching and increasing participation in education.
