IAB Digital Media Sales Certification
Exam Questions with Verified Answers
Engagement with existing customers to encourage their continued
relationship with the brand is concerned with consumer _____________ - -
Retention
-An ad that teaches consumers about the different features of the brand's
product or service is intended to raise consumer ________ - -Consideration
-When an ad featuring a photo contest sponsored by a baby food company
gets shared by a consumer on Facebook, what two types of media
classifications are happening? - -Paid and earned
-Proctor & Gamble, Diageo, and Starbucks are examples of what? - -Brands
-UGC stands for User Generated... - -Content
-A parent company that owns multiple agencies is called what? - -Holding
company
-A document that will be used by the media buyers to communicate with
potential vendors is known as a(n)... - -Request for proposal
-What is the name for the space adjacent to content that is filled with a
brand's ad? - -Inventory
-Usage of this platform has been steadily losing share of traffic to mobile
devices. - -desktop
-The acronym that refers to devices used for streaming video content to a
living room screen is: - -OTT/CTV
-What is the most common native ad type on social platforms? - -In-feed
-Page titles, keywords, page load speeds and relevant content are used to
assist what type of search-related process? - -Search Engine Optimization -
Not SE Marketing
-What is the term used to refer to any advertising message designed to
mimic the form and function of its environment? - -Native
, -Ads that appear between two content pages are known as... - -Interstitial
video ads
-Ads that 'overlay' the video content in a video player are known as... - -
Non-linear video ads
-According to eMarketer, what is the digital activity that the average adult
spends the most time using? - -Listening to digital audio
-What is the name of the automated marketplace that is used by both the
buy and sell sides to transact media impressions in real time? - -Ad
exchange
-What type of company allows advertisers and/or their agencies to manage
their programmatic media buying via multiple exchanges in one interface? -
-DSP
-A data management platform is a: - -Service that allows for the collection
of audience intelligence
-Xaxis and Accuen are examples of what? - -Trading Desk
-Which ad serving protocol was created to standardize the process for
serving in-stream video ads? - -VAST
-If a brand would like to measure the impact that an ad campaign had on
consumers' awareness, what type of vendor would they work with? - -
Measurement
-Of all the different types of media mediums, which is the most targetable? -
-Digital
-What type of targeting is used to serve ads only to viewers who are female,
age 18-35? - -Demographic
-What is the name of a system that companies use to track and manage
their interactions with existing and potential customers? - -CRM
-Companies that consumers have an established account with, such as
Google, use this type of cross-device targeting method. - -Deterministic
-The government agency that oversees digital advertising privacy laws in
the United States is called what? - -Federal Trade Commission
-What is the seller:buyer ratio in an Automated Guaranteed deal? - -one
seller, one buyer
Exam Questions with Verified Answers
Engagement with existing customers to encourage their continued
relationship with the brand is concerned with consumer _____________ - -
Retention
-An ad that teaches consumers about the different features of the brand's
product or service is intended to raise consumer ________ - -Consideration
-When an ad featuring a photo contest sponsored by a baby food company
gets shared by a consumer on Facebook, what two types of media
classifications are happening? - -Paid and earned
-Proctor & Gamble, Diageo, and Starbucks are examples of what? - -Brands
-UGC stands for User Generated... - -Content
-A parent company that owns multiple agencies is called what? - -Holding
company
-A document that will be used by the media buyers to communicate with
potential vendors is known as a(n)... - -Request for proposal
-What is the name for the space adjacent to content that is filled with a
brand's ad? - -Inventory
-Usage of this platform has been steadily losing share of traffic to mobile
devices. - -desktop
-The acronym that refers to devices used for streaming video content to a
living room screen is: - -OTT/CTV
-What is the most common native ad type on social platforms? - -In-feed
-Page titles, keywords, page load speeds and relevant content are used to
assist what type of search-related process? - -Search Engine Optimization -
Not SE Marketing
-What is the term used to refer to any advertising message designed to
mimic the form and function of its environment? - -Native
, -Ads that appear between two content pages are known as... - -Interstitial
video ads
-Ads that 'overlay' the video content in a video player are known as... - -
Non-linear video ads
-According to eMarketer, what is the digital activity that the average adult
spends the most time using? - -Listening to digital audio
-What is the name of the automated marketplace that is used by both the
buy and sell sides to transact media impressions in real time? - -Ad
exchange
-What type of company allows advertisers and/or their agencies to manage
their programmatic media buying via multiple exchanges in one interface? -
-DSP
-A data management platform is a: - -Service that allows for the collection
of audience intelligence
-Xaxis and Accuen are examples of what? - -Trading Desk
-Which ad serving protocol was created to standardize the process for
serving in-stream video ads? - -VAST
-If a brand would like to measure the impact that an ad campaign had on
consumers' awareness, what type of vendor would they work with? - -
Measurement
-Of all the different types of media mediums, which is the most targetable? -
-Digital
-What type of targeting is used to serve ads only to viewers who are female,
age 18-35? - -Demographic
-What is the name of a system that companies use to track and manage
their interactions with existing and potential customers? - -CRM
-Companies that consumers have an established account with, such as
Google, use this type of cross-device targeting method. - -Deterministic
-The government agency that oversees digital advertising privacy laws in
the United States is called what? - -Federal Trade Commission
-What is the seller:buyer ratio in an Automated Guaranteed deal? - -one
seller, one buyer
