Ce diapo se base sur l'entreprise SANOFI. Vous y trouverez sa caractérisation, sa stratégie marketing, son marketing mix, la caractérisation des composantes matérielles et immatérielles d'un de ses produits et les éléments de l'expérience de consommation lié à un produit.
Je mets en vente des cours de STMG & prochainement de BTS NDRC.
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“Bought, downloaded, and aced it. It really can be that simple.”