MIE 201 Chapter 13 (MyBizLab)
place marketing - -______ involves attempts to draw consumers and
establishments to a certain physical region.
-cause-related marketing - -Which of the following involves endorsing a
social issue while also endorsing a business and its goods?
-needs - -_______ are central to marketing and inspire consumers to
purchase products.
-possession utility - -________ is created when consumers gain satisfaction
from acquiring and owning a product.
-the marketing concept - -Consumer desires and requirements, pursuing
long-term success, and assimilating marketing with other components within
a business are all key aspects of ______.
-relationship marketing - -________ concentrates on establishing and
preserving lasting connections with consumers, vendors, and supply
associates for shared advantages.
-customer relationship management - -_______ is a structure that attains,
arranges, and takes advantage of the connections that a business has with
its consumers.
-social commerce - -The formation and distribution of information among
existing consumers and possible consumers relating to products is known as
________.
-stealth marketing - -Distributing promotional messages to consumers who
are unaware of the fact that they are actually being marketed to is known as
________.
-making data-driven decisions - -Use of "marketing analytics" for marketing
identifies the contemporary marketing trend focusing on ________.
-permission-based marketing - -The marketing method in which marketers
invite potential or current customers to receive information in areas that
genuinely interest them is known as ________.
-a formal buying process - -Which of the following influences does not affect
decision making by individuals?
place marketing - -______ involves attempts to draw consumers and
establishments to a certain physical region.
-cause-related marketing - -Which of the following involves endorsing a
social issue while also endorsing a business and its goods?
-needs - -_______ are central to marketing and inspire consumers to
purchase products.
-possession utility - -________ is created when consumers gain satisfaction
from acquiring and owning a product.
-the marketing concept - -Consumer desires and requirements, pursuing
long-term success, and assimilating marketing with other components within
a business are all key aspects of ______.
-relationship marketing - -________ concentrates on establishing and
preserving lasting connections with consumers, vendors, and supply
associates for shared advantages.
-customer relationship management - -_______ is a structure that attains,
arranges, and takes advantage of the connections that a business has with
its consumers.
-social commerce - -The formation and distribution of information among
existing consumers and possible consumers relating to products is known as
________.
-stealth marketing - -Distributing promotional messages to consumers who
are unaware of the fact that they are actually being marketed to is known as
________.
-making data-driven decisions - -Use of "marketing analytics" for marketing
identifies the contemporary marketing trend focusing on ________.
-permission-based marketing - -The marketing method in which marketers
invite potential or current customers to receive information in areas that
genuinely interest them is known as ________.
-a formal buying process - -Which of the following influences does not affect
decision making by individuals?
