C201 BUSINESS ACUMEN EXAM
QUESTIONS AND ANSWERS GRADED
A+
bWhich part of the organizing process aids in effective and efficient progress toward planned goals and
often results in changes within the organization?
A. Promoting vision
B. Evaluating results
C. Turning strategy into action
D. Determining the specific activities - B. Evaluating results
What is the result of a company increasing the delegation of authority and the span of control?
A. Centralized decision making
B. Increased number of managers at the upper management level
C. Increased number of direct reports per manager
D. Increased decision-making authority given to employees - D. Increased decision-making authority
given to employees
Which two key elements does an effective organization include?Choose 2 answers
A. Human interaction
B. Compensation
C. Safety
D. Structure - Human Interaction and Structure
Why does a line organizational structure function most effectively in a crisis situation?
A. It provides specialized expertise, advice, and guidance.
B. It draws on temporary resources needed in an emergency.
C. It establishes a direct flow of authority.
,D. It places authority in the hands of a group of individuals rather than a single person. - C. It establishes
a direct flow of authority.
A company might divide itself into smaller groups that best match the types of customers it serves. What
is this is an example of?
A. Departmentalization
B. Organization
C. Strategic Planning
D. Decentralization - A. Departmentalization
Which primary driver does management use for an organization's structure?
A. Ease of employee interaction
B. Hierarchical accountability
C. Company business processes
D. Achievement of company goals - D. Achievement of company goals
Which step in the organizing process results in management grouping work activities into units within
the organization?
A. Delegation
B. Centralization
C. Decentralization
D. Departmentalization - D. Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media portal by
highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social
media sites.Which type of competitive advantage is this company leveraging?
A. Brand recognition
B. Customer loyalty
C. Price
D. Product - D. Product
,Which marketing strategy is devoted to maintaining continuous bottom line prices rather than relying on
short-term price-cutting tactics such as cents-off coupons, rebates, and special sales?
A. Skimming pricing
B. Penetration pricing
C. Cost-based pricing
D. Everyday low pricing - D. Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product better
than a push strategy?
A. When the product is best sold through personal selling activities.
B. When demand for the product is driven by marketing intermediaries.
C. When demand for the product is driven by the end user.
D. By combining messages of price-value, product differentiation, and prestige into a focused campaign. -
C. When demand for the product is driven by the end user.
Which marketing tool is often used to build effective relationship marketing campaigns?
A. Affinity programs
B. Logistics
C. Distribution strategies
D. Product mix - A. Affinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored for each
customer, but the disadvantage of a high cost per contact?
A. Advertising
B. Personal selling
C. Sales promotion
D. Sponsorships - B. Personal selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers
, A. Target market
B. Product gross margin target
C. Sales revenue goals
D. Product specifications
E. Plan implementation timeline - A. Target market
C. Sales revenue goals
E. Plan implementation timeline
Which three characteristics are measured in demographic segmentation? Choose 3 answers
A. Race and ethnicity
B. Geographic location
C. Income
D. Purchase history
E. Household size - A. Race and ethnicity
C. Income
E. Household size
In which three ways does business-buying behavior differ from consumer-buying behavior? Choose 3
answers
A. A group or committee often makes decisions.
B. Purchasers follow an ad hoc process.
C. Purchasers often invite selected providers to bid on a purchase.
D. Buyers treat each buying decision independently.
E. Buyers face organizational influences that affect their own preferences. - A. A group or committee
often makes decisions.
C. Purchasers often invite selected providers to bid on a purchase.
E. Buyers face organizational influences that affect their own preferences.
Which three factors suggest a product should be marketed as a specialty product? Choose 3 answers
QUESTIONS AND ANSWERS GRADED
A+
bWhich part of the organizing process aids in effective and efficient progress toward planned goals and
often results in changes within the organization?
A. Promoting vision
B. Evaluating results
C. Turning strategy into action
D. Determining the specific activities - B. Evaluating results
What is the result of a company increasing the delegation of authority and the span of control?
A. Centralized decision making
B. Increased number of managers at the upper management level
C. Increased number of direct reports per manager
D. Increased decision-making authority given to employees - D. Increased decision-making authority
given to employees
Which two key elements does an effective organization include?Choose 2 answers
A. Human interaction
B. Compensation
C. Safety
D. Structure - Human Interaction and Structure
Why does a line organizational structure function most effectively in a crisis situation?
A. It provides specialized expertise, advice, and guidance.
B. It draws on temporary resources needed in an emergency.
C. It establishes a direct flow of authority.
,D. It places authority in the hands of a group of individuals rather than a single person. - C. It establishes
a direct flow of authority.
A company might divide itself into smaller groups that best match the types of customers it serves. What
is this is an example of?
A. Departmentalization
B. Organization
C. Strategic Planning
D. Decentralization - A. Departmentalization
Which primary driver does management use for an organization's structure?
A. Ease of employee interaction
B. Hierarchical accountability
C. Company business processes
D. Achievement of company goals - D. Achievement of company goals
Which step in the organizing process results in management grouping work activities into units within
the organization?
A. Delegation
B. Centralization
C. Decentralization
D. Departmentalization - D. Departmentalization
A high-tech startup company is launching a marketing campaign for its new social media portal by
highlighting how the portal exceeds the connectivity and collaboration capabilities of all other social
media sites.Which type of competitive advantage is this company leveraging?
A. Brand recognition
B. Customer loyalty
C. Price
D. Product - D. Product
,Which marketing strategy is devoted to maintaining continuous bottom line prices rather than relying on
short-term price-cutting tactics such as cents-off coupons, rebates, and special sales?
A. Skimming pricing
B. Penetration pricing
C. Cost-based pricing
D. Everyday low pricing - D. Everyday low pricing
When would a pull promotional strategy enhance a competitive advantage to market a product better
than a push strategy?
A. When the product is best sold through personal selling activities.
B. When demand for the product is driven by marketing intermediaries.
C. When demand for the product is driven by the end user.
D. By combining messages of price-value, product differentiation, and prestige into a focused campaign. -
C. When demand for the product is driven by the end user.
Which marketing tool is often used to build effective relationship marketing campaigns?
A. Affinity programs
B. Logistics
C. Distribution strategies
D. Product mix - A. Affinity programs
Which element of the promotional mix has the advantage of messaging that can be tailored for each
customer, but the disadvantage of a high cost per contact?
A. Advertising
B. Personal selling
C. Sales promotion
D. Sponsorships - B. Personal selling
What three factors should be addressed in a successful marketing plan? Choose 3 answers
, A. Target market
B. Product gross margin target
C. Sales revenue goals
D. Product specifications
E. Plan implementation timeline - A. Target market
C. Sales revenue goals
E. Plan implementation timeline
Which three characteristics are measured in demographic segmentation? Choose 3 answers
A. Race and ethnicity
B. Geographic location
C. Income
D. Purchase history
E. Household size - A. Race and ethnicity
C. Income
E. Household size
In which three ways does business-buying behavior differ from consumer-buying behavior? Choose 3
answers
A. A group or committee often makes decisions.
B. Purchasers follow an ad hoc process.
C. Purchasers often invite selected providers to bid on a purchase.
D. Buyers treat each buying decision independently.
E. Buyers face organizational influences that affect their own preferences. - A. A group or committee
often makes decisions.
C. Purchasers often invite selected providers to bid on a purchase.
E. Buyers face organizational influences that affect their own preferences.
Which three factors suggest a product should be marketed as a specialty product? Choose 3 answers
