final Exam
Sole Trader
The only owner of a business who has unlimited liability
Private limited company
A type of business ownership where the owners have limited liability but shares in the business CAN
NOT be SOLD in the stock market
Franchise
The right given by one business to another to sell goods or services using its name
Franchisee
A business that agrees to manufacture, distribute or provide a branded product under license by a
franchisor
Franchisor
The business that gives franchisees the right to sell its products in return for a fixed sum of money or
royalty payment
Unlimited Liability
A legal obligation on the owner of a business to settle all debts of the business. In law, there is no
distinction between what the business and the owner owns and owes
, Limited Liability
When shareholders of a company are not personally liable for debts of the company: the most they
can lose is the value of their investment in the shares of the company
Start-up Fee
The amount of money that the Franchisee pays to the Franchisor to use its name
Shareholder
The owner of a company entitled to a share of the profits each year
Customer Needs
The wants and desires of buyers of a product
Market Research
The processof gaining info. about customers, competitors and market trends through collecting
primary and secondary data
Primary Research
The gathering of new info., which has not been gathered before and is expensive and time consuming
Secondary Research
The collecting of info. that has already been gathered, which is often quicker and cheaper to obtain