2024
MKTG 396 Practice Questions and
Answers 2024/2025 with
complete solution;AU
, MKTG 396 Practice Questions and Answers
2024/2025 with complete solution;AU
is the process by which companies create value for customers and build strong
customer relationships in order to capture value from customers in return.
Answer- Marketing
In the first four steps of ______________________________, companies work to
understand consumers, create customer value, and build strong customer
relationships. In the final step, companies reap the rewards of creating superior
customer value. Answer- The Marketing Process
Many sellers make the mistake of paying more attention to the specific products
they offer than to the benefits and experiences produced by these products.
These sellers suffer from ... Answer- marketing myopia
Smart marketers look beyond the attributes of the products and services they sell.
By orchestrating several services and products, they
create_______________________________for consumers. Answer- brand
experiences
Yesterday's companies focused mostly on
____________________________________ to broad segments of customers at
arm's length. Answer- mass marketing
MKTG 396 Practice Questions and
Answers 2024/2025 with
complete solution;AU
, MKTG 396 Practice Questions and Answers
2024/2025 with complete solution;AU
is the process by which companies create value for customers and build strong
customer relationships in order to capture value from customers in return.
Answer- Marketing
In the first four steps of ______________________________, companies work to
understand consumers, create customer value, and build strong customer
relationships. In the final step, companies reap the rewards of creating superior
customer value. Answer- The Marketing Process
Many sellers make the mistake of paying more attention to the specific products
they offer than to the benefits and experiences produced by these products.
These sellers suffer from ... Answer- marketing myopia
Smart marketers look beyond the attributes of the products and services they sell.
By orchestrating several services and products, they
create_______________________________for consumers. Answer- brand
experiences
Yesterday's companies focused mostly on
____________________________________ to broad segments of customers at
arm's length. Answer- mass marketing
