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Shared value creation - Lectures

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All the lectures of the course shared value creation

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October 19, 2019
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SHARED VALUE CREATION
HC1: Introduction: A firm perspective on transitions – (02/09/2019)

This course examines the fundamental technological and organizational transitions that are ahead of
companies and that are required to deal with the grand challenge of sustainable development.
- A shift from narrow profit maximization to shared value creation seems eminent.
o But how is shared value created?
o With which stakeholders?
o How does value creation change the way companies report to their stakeholders?
o How can (financial) policies accelerate sustainable transitions?

Sustainability
Many definitions (that are not all helpful), but they all emphasize several aspects:
- Limits to growth (after Meadows et al.: Club of Rome)
- Intergenerational aspects
- Transitions (behavioral, technological)
And in the end the wicked nature of the problem that we face.

The concerns
- Industrial Waste (e.g. pollution of rivers, etc.)
- Consumer and commercial waste (packaging; scrap, etc.)
- Non-regenerative resources (exhaustibility; oil, gas)
- Regenerative resources (e.g. fishing)
- Topics: climate change, air quality, geopolitical tensions, global dependencies, inequalities (of
access and ownership).
Towards a solution
- Care for future generations
- Central role for institutions (at local and global level)
- New ways of thinking and perceiving
o Seeing systems
o Collaborating across boundaries
o Creating beyond reactive problem solving
o Need for solid evidence base

A Global Perspective – Emerging Economies




The European and Dutch context
- Emphasis on smart, sustainable and socially inclusive growth

, - Netherlands laggard (more details later)
- Policy highly volatile
- Several initiatives to foster technological change
- From Kyoto to Paris to Trump and beyond.

Growth, environment and technology
- Need to understand link between growth, emissions, material use, etc.
- First step towards empirics: country or firm as a production function

- A simple decomposition:




- So emissions decomposed into:
o Volume
o Technology (energy intensity)
o Sectoral composition

Key messages
- Limits to growth, unless…
o Sectoral transformations towards less energy intensive sectors
o Or improvement of energy productivity
- Drivers: innovation, prices, trade, changing preferences, etc.
- Essence of literature on the Environmental Kuznets Curve

Dynamics in the Netherlands

,Manufacturing – International comparisons
Growth energy intensity




Services – International comparisons
Growth energy intensity




Hypothetical scenarios

, Towards explanations
- Low energy prices – Dutch disease type of explanation
- Uncertainty – partly caused by policy
- Advent of ICT – especially in service sector
- Specialization in response to international trade
- The energy efficiency paradox – a barriers perspective
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