MNM2615 Assignment 1 Semeste2 2024 - DUE 23 August 2024

MNM2615 Assignment 1 Semeste2 2024 - DUE 23 August 2024... 100% TRUSTED Answers, guidelines, workings, and references.....As marketing consultant, you are required to identify an SME/SMME in your neighbourhood and base Assignment 01 on that SME/SMME. Visit the chosen or identified SME/SMME and discuss the following with its owner/manager: the implications of doing business in Africa; the growth of the SME/SMME; opportunities presented by BRICS; client demography; migration; population changes in Africa; African markets; and factors that affect business in Africa. After the discussion with the owner of the chosen/identified SME/SMME, you must briefly summarise of the following: (a) Background of the chosen/identified SME/SMME (b) Key concepts about technological progress in Africa, the decision-making process behind African consumer buying, and marketing implications relating to growth in mobile and internet access QUESTION 1 Background and key concepts should not be more than half a page (5 marks for the background and key concepts). (5) Then answer the following questions: QUESTION 2 (a) Discuss the technological progress in Africa (5 marks for the theoretical discussions). (b) Explain how the chosen SME/SMME can infuse the technological progress in the business (10 marks for the practical application). (15) QUESTION 3 (a) Discuss the cultural influences on the decision-making process as part of African consumer buying (5 marks for the theoretical discussion). (b) Give examples of practical applications of the decision-making process that is part SME/SMME consumers’ buying (10 marks for the practical application). (15) QUESTION 4 (a) Describe to the identified SME/SMME owner the marketing implications relating to growth in mobile and internet access (5 marks for the theoretical discussions). (b) Describe how the identified SME/SMME can practically capitalise on this growth with reference to its marketing strategy (10 marks for the practical application). (15)