C201 BUSINESS ACUMEN MAIN TEST WITH ALL ANSWERS

C201 BUSINESS ACUMEN MAIN TEST
WITH ALL ANSWERS




Whichcpartcofcthecorganizingcprocesscaidscinceffectivecandcefficientcprogressctowardcpla
nnedcgoalscandcoftencresultscincchangescwithincthecorganization?c-ccorrectcanswer-
Evaluatingcresults

Whatciscthecresultcofcaccompanycincreasingcthecdelegationcofcauthoritycandcthecspancofcc
ontrol?c-ccorrectcanswer-Increasedcnumbercofcdirectcreportscpercmanager

Whichctwockeycelementscdoescanceffectivecorganizationcinclude?c-ccorrectcanswer-
Humancinteraction,cstructure

Whycdoescaclinecorganizationalcstructurecfunctioncmostceffectivelycincaccrisiscsituation?c-
ccorrectcanswer-Itcestablishedcacdirectcflowcofcauthority




Numbercthecsevencstepscincthecrecruitingcandcinterviewingcprocesscfromcfirstctoclast.c-
ccorrectcanswer-

1)cDefinecjobcrequirements,c2)cContactcandcvisitccollegescforcapplicants/interns,c3)cCon
ductcemploymentctests,c4)cReviewcresumes,c5)cConductccandidatecinterviews,c6)cFollo
wcupcinterviews,c7)cHiringcdetermination

Whichcprimarycdrivercdoescmanagementcusecforcancorganization'scstructure?c-
ccorrectcanswer-Achievementcofccompanycgoals




Whichcstepcincthecorganizingcprocesscresultscincmanagementcgroupcworkcactivitiescintoc
unitscwithincthecorganization?c-ccorrectcanswer-Departmentalization

Achighctechcstartupccompanycisclaunchingcacmarketingccampaigncforcitscnewcsocialcmedi
acportalcbychighlightingchowcthecportalcexceedscthecconnectivitycandccollaborationccapa
bilitiescofcallcothercsocialcmediacsits.cWhichctypecofccompetitivecadvantageciscthisccompa
nycleveraging?c-ccorrectcanswer-Customercloyalty

, Whichcmarketingcstrategyciscdevotedctocmaintainingccontinuouscbottomclinecpricescthanc
relyingconcshortctermcpriceccuttingctacticscsuchcasccentscoffccoupons,crebates,candcspeci
alcsales?c-ccorrectcanswer-Everydayclowcpricing

Whencwouldcacpullcpromotionalcstrategycenhancecaccompetitivecadvantagectocmarketcac
productcbettercthancacpushcstrategy?c-ccorrectcanswer-
Whencdemandcforcthecproductciscdrivencbycthecendcuser

Whichcmarketingctoolciscessentialctocbuildingcanceffectivecrelationshipcmarketingccampai
gn?c-ccorrectcanswer-Ancaffinitycprogram

Whichcelementcofcthecpromotionalcmixchascthecadvantagecofcmessagingcthatccancbectail
oredcforceachccustomer,cbutcthecdisadvantagecofcachighccostcperccontact?c-
ccorrectcanswer-PersonalcSelling




Whatcthreecfactorscshouldcbecaddressedcincacsuccessfulcmarketingcplan?cChoosec3cans
wers.c-ccorrectcanswer-
TargetcMarket,cSalescrevenuecgoals,cPlancimplementationctimelinec(notconclist,cmarketi
ngcbudget)

Whichcthreeccharacteristicscarecmeasuredcincdemographiccsegmentation?cChoosec3ca
nswersc-ccorrectcanswer-Racecandcethnicity,cIncome,cHouseholdcsize

Incwhichcthreecwayscdoescbusiness-buyingcbehaviorcdiffercfromcconsumer-
buyingcbehavior?cChoosec3canswersc-ccorrectcanswer-
Buyerscfacecorganizationalcinfluencescincadditionctoctheircowncpreferences,cpurchasersc
oftencinvitecselectedcprovidersctocbidconcacpurchase,cacgroupcorccommitteecoftencmakesc
decisions

Whichcthreecconditions,cincacglobalcsellingcenvironment,cshouldcacsmallccompanyclevera
gectoccreatecaccompetitivecadvantage?cChoosec3canswersc-ccorrectcanswer-
culturalchomogeneity,cmobilitycofclabor,clocalclaborccosts

Withcwhichctwoctypescofcproductscdoescacmarketingcstrategycrelyconcadvertisingcmorecth
ancpersonalcselling?cChoosec2canswers.c-ccorrectcanswer-
Consumablecsupplies,caccessoriesctocprimarycproducts

Aftercyearscofcmarketingcacbodyclotion,caccosmeticsccompanycbeginscpromotingctheclotio
ncascanctheclotioncascancinsectcrepellentcascwell.cIncwhichcthreecproductclifeccyclecextensi
oncstrategiescdidcthisccompanycengage?cChoosec3canswersc-ccorrectcanswer-
Addingcnewcusers,cfindingcnewcusescforcthecproduct,cincreasingcfrequencycofcuse.

Whatcarecthreecwayscthatcanceffectivecbrandcnameccancinfluencecconsumercproductcrec
ognition?cChoosec3canswersc-ccorrectcanswer-
Itcconveyscancimage,citcdepictsctrademarkcprotection,citcreflectscbrandcequity.

Accustomerchascpurchasedcacproductctwicecandcintendsctocdocsocagain.cWhichcstagecofc
brandcloyaltyciscthisccustomercin?c-ccorrectcanswer-Brandcpreference