TELUS RATER EXAM WITH QUESTIONS AND
VERIFIED ANSWERS
AC - ANSWER Ad Creative; The Ad Creative is an advertisement that may appear
LP - ANSWER Landing Page: The page to which you are directed after clicking
the AC. The first page to appear.
Query - Answer A word or phrase looked for.
User Intent: ANSWER What the user is genuinely looking for.
Content Page - Answer The webpage that the user is now visiting
Business Page - ANSWER A page that the sponsor wants the audience to visit.
In-market - ANSWER When the user is looking for a product or service
Do all queries include an approximate location? - Answer No.
Exact Intent - Answer An ad might target the user's particular purpose.
Nearby Intent: ANSWER An ad that provides the user with an approximate
solution or something that is commonly associated with the searched item.
Only Topical Connection - Answer An ad may provide something that is topically
connected to the inquiry but does not meet the surrounding intent at all.
, Substitutability - Answer An ad may offer the customer a product or service that is
not exactly what the user was looking for. For example, for the user query [lg
fridge freezer], an ad for [samsung fridge freezer] may appear. When an ad
promotes a product or service that differs from the one searched for, you must
carefully consider how effectively the offered product or service is related to the
user's initial query.
Reasonable Substitute - Answer When a user indicates that they want a specific
product/service from a specific brand or provider, and the ad appears to offer the
same or a very similar product/service from a different brand, provider, or
competitor, you should generally regard this as a reasonable substitute/alternative
to the queried product/service.
Radically Different Alternative/Substitute - Answer An ad may provide a
significantly different alternative that meets the user's needs. For example, if you
search for [disposable straws], an ad may suggest [reusable stainless steel straws].
These items handle the user's straw needs in quite different ways.
While some users may be interested in stainless steel alternatives for their question,
the majority of users would not consider stainless steel straws to be suitable
alternatives to [disposable straws], and the two goods would not be regarded
interchangeable.
Classifier: Topical Content - Answer The page's main material focuses on one or a
few topics.
Additional secondary, minor, or sidebar topics are acceptable, as long as the page
focuses on one or a few topics.
Classifier: Diverse Content - Answer The page's core content is separated into
multiple topics.
VERIFIED ANSWERS
AC - ANSWER Ad Creative; The Ad Creative is an advertisement that may appear
LP - ANSWER Landing Page: The page to which you are directed after clicking
the AC. The first page to appear.
Query - Answer A word or phrase looked for.
User Intent: ANSWER What the user is genuinely looking for.
Content Page - Answer The webpage that the user is now visiting
Business Page - ANSWER A page that the sponsor wants the audience to visit.
In-market - ANSWER When the user is looking for a product or service
Do all queries include an approximate location? - Answer No.
Exact Intent - Answer An ad might target the user's particular purpose.
Nearby Intent: ANSWER An ad that provides the user with an approximate
solution or something that is commonly associated with the searched item.
Only Topical Connection - Answer An ad may provide something that is topically
connected to the inquiry but does not meet the surrounding intent at all.
, Substitutability - Answer An ad may offer the customer a product or service that is
not exactly what the user was looking for. For example, for the user query [lg
fridge freezer], an ad for [samsung fridge freezer] may appear. When an ad
promotes a product or service that differs from the one searched for, you must
carefully consider how effectively the offered product or service is related to the
user's initial query.
Reasonable Substitute - Answer When a user indicates that they want a specific
product/service from a specific brand or provider, and the ad appears to offer the
same or a very similar product/service from a different brand, provider, or
competitor, you should generally regard this as a reasonable substitute/alternative
to the queried product/service.
Radically Different Alternative/Substitute - Answer An ad may provide a
significantly different alternative that meets the user's needs. For example, if you
search for [disposable straws], an ad may suggest [reusable stainless steel straws].
These items handle the user's straw needs in quite different ways.
While some users may be interested in stainless steel alternatives for their question,
the majority of users would not consider stainless steel straws to be suitable
alternatives to [disposable straws], and the two goods would not be regarded
interchangeable.
Classifier: Topical Content - Answer The page's main material focuses on one or a
few topics.
Additional secondary, minor, or sidebar topics are acceptable, as long as the page
focuses on one or a few topics.
Classifier: Diverse Content - Answer The page's core content is separated into
multiple topics.
