MGMT 640 Exam 1
Questions and
Complete Solutions
David Mungai [Date] [Course title]
,Creativity - Correct Answer:• A mental process that results in the creation of
new/novel ideas that have value
• One of the most important factors in establishing and maintaining a competitive
advantage
• Key building block for innovation
Innovation - Correct Answer:• An outcome of the creative process and involves
identifying and implementing a new idea (product, process, or service)
• Creativity + Exploitation
• The basis on which an entrepreneurial business is built, but the act of
entrepreneurship is only one way of bringing it to the marketplace
2 Conflicting Views Regarding the Origins of Creativity - Correct Answer:• Genius
View
• Behaviorist View
Genius View - Correct Answer:[2 Conflicting Views Regarding the Origins of
Creativity]
• Proposes that creativity is the domain of geniuses, such as Leonardo da Vinci or
Einstein
• Largely a product of genetics
• Essentially ignores environmental influences
• Organizations that focus only on trapping this kind of creativity are ignoring the
significant imaginative thought/potential that is present in all people
Behaviorist View - Correct Answer:[2 Conflicting Views Regarding the Origins of
Creativity]
, • Proposes that creativity is "the universal heritage of every human being," and
like any skill, it can be developed
• Creativity is the domain of all people rather than being possessed by the lone
genius
• All people have the potential to contribute to creative concepts if provided with
the correct environment and training
Traits that Contribute to Creative Capacity - Correct Answer:• Intelligent people
and those with high openness to experience (Big 5) are more likely to be creative
[Individual Differences]
• Active imagination
• Aesthetic sensitivity
• Attentiveness to inner feelings
• Preference for change and variety
• Intellectually curious
• Willingness to adopt novel and unconventional ways of thinking and behaving
• Liberal in values
• Independence
• Self confidence
• Risk taking
• An internal locus of control
• Tolerance for ambiguity
• A low need for structure
• Perseverance
• Exposure to a variety of different cultures
Questions and
Complete Solutions
David Mungai [Date] [Course title]
,Creativity - Correct Answer:• A mental process that results in the creation of
new/novel ideas that have value
• One of the most important factors in establishing and maintaining a competitive
advantage
• Key building block for innovation
Innovation - Correct Answer:• An outcome of the creative process and involves
identifying and implementing a new idea (product, process, or service)
• Creativity + Exploitation
• The basis on which an entrepreneurial business is built, but the act of
entrepreneurship is only one way of bringing it to the marketplace
2 Conflicting Views Regarding the Origins of Creativity - Correct Answer:• Genius
View
• Behaviorist View
Genius View - Correct Answer:[2 Conflicting Views Regarding the Origins of
Creativity]
• Proposes that creativity is the domain of geniuses, such as Leonardo da Vinci or
Einstein
• Largely a product of genetics
• Essentially ignores environmental influences
• Organizations that focus only on trapping this kind of creativity are ignoring the
significant imaginative thought/potential that is present in all people
Behaviorist View - Correct Answer:[2 Conflicting Views Regarding the Origins of
Creativity]
, • Proposes that creativity is "the universal heritage of every human being," and
like any skill, it can be developed
• Creativity is the domain of all people rather than being possessed by the lone
genius
• All people have the potential to contribute to creative concepts if provided with
the correct environment and training
Traits that Contribute to Creative Capacity - Correct Answer:• Intelligent people
and those with high openness to experience (Big 5) are more likely to be creative
[Individual Differences]
• Active imagination
• Aesthetic sensitivity
• Attentiveness to inner feelings
• Preference for change and variety
• Intellectually curious
• Willingness to adopt novel and unconventional ways of thinking and behaving
• Liberal in values
• Independence
• Self confidence
• Risk taking
• An internal locus of control
• Tolerance for ambiguity
• A low need for structure
• Perseverance
• Exposure to a variety of different cultures
