C201 Business Acumen
a brand is recognized by potential customers, and is correctly associated with a particular
product - ANS-brand awareness
A company might divide itself into smaller groups that best match the types of customers it
service. this is an example of - ANS-departmentalization.
A company wishes to determine if it should fund a project with bonds or equity. Which business
concept would it most likely use to assist in the decision? - ANS-leverage
A customer has purchased a product twice and intends to do so again. Which stage of brand
loyalty is this customer in? - ANS-Brand preference
a decision support system (DSS) belongs to which support system - ANS-management
A firm pays taxes on profits that are repatriated as part of global operations. (yes or no) -
ANS-yes
A high tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other
social media sits. Which type of competitive advantage is this company leveraging? -
ANS-Customer loyalty
a process lay-out where all of the materials must be brought to the product being manufactured
- ANS-fixed-position
a specific economic situation when price and demand rise together - ANS-inflation
acid test - ANS-current assets - inventory / current liabilities
advertising to maintain awareness of the importance and usefulness of a product -
ANS-reminder-oriented
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
the lotion as an insect repellent as well. In which three product life cycle extension strategies did
this company engage? Choose 3 answers - ANS-Adding new users, finding new uses for the
product, increasing frequency of use.
An accounting method that helps a firm reduce the disparity in exchange rate. - ANS-balance
sheet hedge
, An accounting method that measures the performance and position of a company by
recognizing economic events regardless of when cash transactions occur. - ANS-accural
An organizational structure that is slow to make decisions because they look for consensus. -
ANS-committee
as a business is it best to reduce spending or increase spending in a high-inflation environment
- ANS-reduce
as a business which environment is best to make captial improvments - ANS-low-inflation
B2B relationship marketing is easier to create with - ANS-new businesses
brand preference is a higher form or loyalty than brand recognition - ANS-true
companies promote the product to members of the marketing channel, not to end users -
ANS-pushing strategy
compares products directly with their competitors ether by name or by inference -
ANS-comparative advertising
concentrating marketing efforts on the product (features, quality, value), distribution, and
promotional elements of the marketing mix. - ANS-competitive pricing
connect the brand to the a positive image (GE to eco friendly) - ANS-brand association
debt ratio - ANS-total liabilities / total assets
Departmentalizing based by domestic and international is which kind of departmentalization? -
ANS-geopgraphical
Depreciation is a non-cash expense on which statement? - ANS-statement of cash flows
(depreciations)
For which two purposes will the U.S Federal Reserve System follow an expansionary monetary
policy? Choose 2 answers - ANS-To encourage bankers to make loans, to cut the cost of
borrowing
For which type of communication should employees have an ethical expectation of privacy from
company monitoring? - ANS-Personal letters sent through the company mail room
gross profit margin - ANS-gross profit / sales
a brand is recognized by potential customers, and is correctly associated with a particular
product - ANS-brand awareness
A company might divide itself into smaller groups that best match the types of customers it
service. this is an example of - ANS-departmentalization.
A company wishes to determine if it should fund a project with bonds or equity. Which business
concept would it most likely use to assist in the decision? - ANS-leverage
A customer has purchased a product twice and intends to do so again. Which stage of brand
loyalty is this customer in? - ANS-Brand preference
a decision support system (DSS) belongs to which support system - ANS-management
A firm pays taxes on profits that are repatriated as part of global operations. (yes or no) -
ANS-yes
A high tech startup company is launching a marketing campaign for its new social media portal
by highlighting how the portal exceeds the connectivity and collaboration capabilities of all other
social media sits. Which type of competitive advantage is this company leveraging? -
ANS-Customer loyalty
a process lay-out where all of the materials must be brought to the product being manufactured
- ANS-fixed-position
a specific economic situation when price and demand rise together - ANS-inflation
acid test - ANS-current assets - inventory / current liabilities
advertising to maintain awareness of the importance and usefulness of a product -
ANS-reminder-oriented
After years of marketing a body lotion, a cosmetics company begins promoting the lotion as an
the lotion as an insect repellent as well. In which three product life cycle extension strategies did
this company engage? Choose 3 answers - ANS-Adding new users, finding new uses for the
product, increasing frequency of use.
An accounting method that helps a firm reduce the disparity in exchange rate. - ANS-balance
sheet hedge
, An accounting method that measures the performance and position of a company by
recognizing economic events regardless of when cash transactions occur. - ANS-accural
An organizational structure that is slow to make decisions because they look for consensus. -
ANS-committee
as a business is it best to reduce spending or increase spending in a high-inflation environment
- ANS-reduce
as a business which environment is best to make captial improvments - ANS-low-inflation
B2B relationship marketing is easier to create with - ANS-new businesses
brand preference is a higher form or loyalty than brand recognition - ANS-true
companies promote the product to members of the marketing channel, not to end users -
ANS-pushing strategy
compares products directly with their competitors ether by name or by inference -
ANS-comparative advertising
concentrating marketing efforts on the product (features, quality, value), distribution, and
promotional elements of the marketing mix. - ANS-competitive pricing
connect the brand to the a positive image (GE to eco friendly) - ANS-brand association
debt ratio - ANS-total liabilities / total assets
Departmentalizing based by domestic and international is which kind of departmentalization? -
ANS-geopgraphical
Depreciation is a non-cash expense on which statement? - ANS-statement of cash flows
(depreciations)
For which two purposes will the U.S Federal Reserve System follow an expansionary monetary
policy? Choose 2 answers - ANS-To encourage bankers to make loans, to cut the cost of
borrowing
For which type of communication should employees have an ethical expectation of privacy from
company monitoring? - ANS-Personal letters sent through the company mail room
gross profit margin - ANS-gross profit / sales
