P8
At the begging on 2019, Nike introduced the international’s
signature track-inspired jackets, that are updated for cold-
weather comfort with a warm, soft lining and a cropped fit
that makes it easy to layer. They introduced this product for
countries that have bad winters such as Romania, United
Kingdom and Bulgaria. They introduced new product so they
can operate internationally and increase their sales during
winter times. Their operating process changed because they
had to advertise products they never had before so they
needed to be sure they will use the right method to
advertise. They made one advert and then they translate it
so they can promote the product in that country as well and
the customers to be able to understand.
For more, Nike made the women’s hijab. They introduced
this so they can sell to Muslim women. They wanted to
support everyone and to make sure that people can find in
their store what they need. They sell the product in 2017, and currently they have the
product in their stores from Europe, North Africa, North America and across the Middle
East. On January they launched different colours of white and grey on their website and it
can be delivered in more than 19 countries. They try to advertise this product by using
stories of the customers of how they were not able to find the perfect hijab that will allow
them to feel comfortable. Also, they tried to do the adverts in different languages the main
language being Arabic and then English. They advertise the product in more than one
country because their targets are around the world.
For more, Nike is trying to support Football teams from around the world so they can
become more popular. For example, they supply the kits for Saudi National Football Team
from Saudi Arabia. They bring new kits in every year for them that will make the players
comfortable. For example, the kit they bring in November focused on its innovative Dri-Fit
tech and laser-cut ventilation holes to keep athletes cool when it’s too hot. They tried to
involve the culture of the country as well by bringing clean colours and classic football kit
styling so they can pay homage to the country’s national heritage.
The operating process of Nike changed so they can adapt to international business when
Nike had to translate their slogan in different languages. Everyone knows that the main
slogan is ‘’just do it’’ and it became popular around the world. However, they needed to
make sure others will understand as well and to show respect they translated the slogan.
For example, in Romania their slogan is ‘’fa-o doar’’.
At the begging on 2019, Nike introduced the international’s
signature track-inspired jackets, that are updated for cold-
weather comfort with a warm, soft lining and a cropped fit
that makes it easy to layer. They introduced this product for
countries that have bad winters such as Romania, United
Kingdom and Bulgaria. They introduced new product so they
can operate internationally and increase their sales during
winter times. Their operating process changed because they
had to advertise products they never had before so they
needed to be sure they will use the right method to
advertise. They made one advert and then they translate it
so they can promote the product in that country as well and
the customers to be able to understand.
For more, Nike made the women’s hijab. They introduced
this so they can sell to Muslim women. They wanted to
support everyone and to make sure that people can find in
their store what they need. They sell the product in 2017, and currently they have the
product in their stores from Europe, North Africa, North America and across the Middle
East. On January they launched different colours of white and grey on their website and it
can be delivered in more than 19 countries. They try to advertise this product by using
stories of the customers of how they were not able to find the perfect hijab that will allow
them to feel comfortable. Also, they tried to do the adverts in different languages the main
language being Arabic and then English. They advertise the product in more than one
country because their targets are around the world.
For more, Nike is trying to support Football teams from around the world so they can
become more popular. For example, they supply the kits for Saudi National Football Team
from Saudi Arabia. They bring new kits in every year for them that will make the players
comfortable. For example, the kit they bring in November focused on its innovative Dri-Fit
tech and laser-cut ventilation holes to keep athletes cool when it’s too hot. They tried to
involve the culture of the country as well by bringing clean colours and classic football kit
styling so they can pay homage to the country’s national heritage.
The operating process of Nike changed so they can adapt to international business when
Nike had to translate their slogan in different languages. Everyone knows that the main
slogan is ‘’just do it’’ and it became popular around the world. However, they needed to
make sure others will understand as well and to show respect they translated the slogan.
For example, in Romania their slogan is ‘’fa-o doar’’.
